How do you express your personality when curating content?

1 Choose your niche

The first step to curating content with personality is to choose your niche. Your niche is the specific topic or area that you are passionate and knowledgeable about. It defines your audience, your goals, and your tone. By choosing a niche, you can focus on the content that matters to you and your readers, and avoid the noise and clutter of irrelevant or generic information. You can also showcase your expertise and credibility by providing insights, opinions, and recommendations that add value to the content you curate.

2 Use different formats

The second step to curating content with personality is to use different formats. Content curation is not limited to text-based articles or blog posts. You can also curate content in the form of videos, podcasts, infographics, ebooks, webinars, newsletters, social media posts, and more. By using different formats, you can appeal to different preferences, learning styles, and platforms of your audience. You can also express your personality by choosing the formats that suit your skills, creativity, and style. For example, if you are good at storytelling, you can curate content in the form of podcasts or videos. If you are good at data visualization, you can curate content in the form of infographics or ebooks.

3 Add your commentary

The third step to curating content with personality is to add your commentary. Commentary is the part where you share your thoughts, opinions, analysis, or feedback on the content you curate. It is the part where you show your voice, perspective, and value proposition to your audience. Commentary can be as simple as a short introduction, a summary, or a quote, or as complex as a critique, a comparison, or a case study. By adding your commentary, you can demonstrate your understanding, relevance, and originality of the content you curate. You can also engage your audience by inviting them to join the conversation, ask questions, or share their views.

4 Curate for your audience

The fourth step to curating content with personality is to curate for your audience. Your audience is the reason why you curate content in the first place. You want to provide them with useful, interesting, and valuable content that solves their problems, answers their questions, or satisfies their curiosity. Therefore, you need to know your audience well, and tailor your content curation to their needs, interests, and preferences. You need to know what they are looking for, what they are struggling with, what they are curious about, and what they are expecting from you. By curating for your audience, you can show your personality by being empathetic, helpful, and relevant.

5 Be consistent

The fifth step to curating content with personality is to be consistent. Consistency is the key to building trust, loyalty, and recognition with your audience. Consistency means that you curate content regularly, frequently, and reliably. It also means that you curate content that aligns with your niche, your goals, and your brand. By being consistent, you can show your personality by being dependable, professional, and authentic.

6 Have fun

The sixth and final step to curating content with personality is to have fun. Content curation is not a chore or a burden. It is a creative and enjoyable activity that allows you to explore your passions, share your knowledge, and connect with your audience. By having fun, you can show your personality by being enthusiastic, playful, and humorous. You can also experiment with new formats, sources, and topics, and discover new ways to express yourself and delight your audience.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?