How do you exploit emerging trends in organic search?

'Exploit' may not be an ethical term when it comes to organic search. Taking leverage of the ongoing trends is something we believe in. Here is how we can take leverage of organic search trends: 1. optimizing for featured snippets by adding schemas and structured content like FAQs 2. Don't miss out on the seasonal peaks. Example- adding gifting landing pages wherever feasible. 3. Keep a track of current affairs and incorporate in the content strategy.

I prefer to use the word “leverage” within viral topics and emerging trends. A great way to do this is with Google Trends. As marketers, we can use this data to help brands utilise viral topics that can help with: - Traffic - Revenue - New customers - Subscribers

I think we need to re-think the term "Exploit" here. Its been 17 years, I have been practicing digital marketing and have seen lot of ups and down in search industry. This is one the most dynamic field where you need to quickly understand the change in search industry and define your strategy accordingly. One important thumb rule - "Optimize for user and search engine will automatically love your content / website / product." I always ask this question to my team - Whatever you are doing as a part of SEO is directly helping the prospect customer? If the answer is yes - do it! If it is just to rank the website, re-think the strategy. And it is working perfectly fine for majority of our clients.

Exploiting emerging trends in organic search can be an effective strategy to improve your website's visibility and attract more organic traffic. here's what I do to keep myself relevant for various projects: Stay Informed - Eye on the latest industry news, updates, and emerging trends related to your niche Keyword Research - Use keyword research tools to identify relevant keywords and phrases related to the emerging trends. Content Creation - Develop high-quality and engaging content that addresses the emerging trends. In addition, I'd also: Optimize Content for SEO Promote Content on Social Media Collaborate with Influencers Monitor Performance Engage with Your Audience

To effectively leverage emerging trends in organic search, consider: Staying Informed: Keep ahead of the curve by staying updated. Utilize Keyword Research: Employ keyword research tools to identify popular topics. Craft High-Quality Content: The quality of your content remains pivotal for organic ranking. Optimize for SEO: Use appropriate keywords, refining titles and meta tags, and establishing backlinks. Promote Effectively: To increase visibility, actively promote your optimized content through social media, email marketing, and guest blogging on other platforms. Monitor and Adjust: Regularly track your results to identify successful strategies and areas for improvement, leading to informed adjustments in your SEO approach.

This is more of a “maintenance” type thing. If you really want to tackle trends with organic search, be sure to NAIL your page content. If your one of the first AND your one of the best, this is a big asset. Google uses metrics like time-on-page and other UX indications to measure value, so catering the user instead of search engines is usually the way to go.

SEO has a slow paced strategy and can never be as quick as any other channel. With that in mind, you can never react as quick as possible to any SE updates. SE updates are mainly done to eliminate the manual push for SEO to manipulate the algorithm for a higher ranking. This doesn’t mean you should keep yourself and your up to date with SE changes. But this can never be a part of strategy. The core of SEO remains the same. Keep your site as audience friendly as possible against changes in algorithm.

Stay in tune with how algorithm updates impact your primary topical category. Each industry may experience different fluctuations due to search engine updates. This is also true for hyper-local search queries. Always consider search intent and monitor trends and shifts within your competitive market. Additionally, if SEO updates are necessary, try deploying them incrementally to understand which changes result in positive or negative shifts in SERP rankings.

Apart from changes like introduction of AI on Google search- where Google makes a lot of noise, a lot of updates go unnoticed and is only for observation of the keen observer. Keep tabs on what matters and investigate what changes are being rolled out.

What I do to monitor search engine updates every two weeks is to enter blogs and Facebook groups to figure out if there are new words and the old ones still trending.

Only a glance. The great Simon Sinek, Jeff Bezos and others talk about obsessive focus on the customer (in this case, user/visitor) as opposed to obsessive focus on the competitor. Reference them once in a while to see if you missing something, sure. But you can’t win the race looking in the rear view mirror.

To exploit emerging trends in organic search, focus on I have been 19 years' experience: Understanding search algorithms, adapting content, and leveraging SEO strategies to gain a competitive advantage and maximize online visibility. Stay proactive, update keywords, optimize website performance, and engage with trending topics to capitalize on opportunities. The key is to be agile and responsive in aligning your digital presence with the evolving search landscape.

Analyzing your competitors' actions and activities is a great way to better paint a picture of existing trends... whether said actions taken are "good" or "bad". Depending on the business model, if it's an incremental changing Red Ocean strategy or a category defining Blue Ocean, better understanding how your competitors function in SEO, content, and other relevant information can provide acceleration to your own initiatives... or define a gap that can be overcome proactively, rather than reactively. Competitor data can help provide a crystal ball into understanding how you can find your niche, create your category, or maximize your differentiation.

Know industry benchmarks! If you have a bounce rate of 50%, and are unaware of what the average numbers are, you might be wasting your time. Keeping 50% on the page is phenomenal!

To measure the correct way a trending word was applied 1) It is looking as if at least you get an increase of 3.75% in new leads 2) Look if your bounce rate increases in the 5 first days by at least 20% and then in 3 weeks it increases by 37.5% that will overlook if the words help you with the SEO.

Using platforms like Reddit, internet forums, and TikTok can help identify new trends and topics: Reddit: Use specific subreddits to track discussions and identify trends within your interest area. Internet Forums: Monitor conversations in niche-specific forums for early indications of new trends. TikTok: Follow popular creators and hashtags to keep up with trending topics among younger demographics.

I consistently observe my habits and environment. How and where do I use search engines? The nature of search is poised to evolve due to AI in the next 5 years. The key: center on people and anticipate their future search behaviors. While humans often base projections on the past, the future's path can be unpredictable. The enduring constant is the human element; while technology interfaces transform, human nature persists. Adapting to this principle is vital for future SEO success.

One of the best ways to find these words is by looking at the: - Blogs of your niche - Facebook groups - TikTok influencers in your niche - Reddit groups