How do you explain your e-commerce value to customers?

1 Define your value proposition

Your value proposition is a statement that summarizes the benefits, features, and advantages of your products or services. It should answer the question: why should someone buy from you instead of someone else? To define your value proposition, you need to understand your target market, your unique selling points, and your customer pain points. You can use tools like surveys, interviews, or analytics to gather insights about your customers and their needs.

2 Write your value proposition

Once you have defined your value proposition, you need to write it in a concise and catchy way. Your value proposition should be easy to understand, relevant to your audience, and specific to your offer. You can use a formula like this to write your value proposition: [Product or service] helps [target market] [achieve a goal or solve a problem] by [unique feature or benefit]. For example, "Our online course helps aspiring photographers master their skills by providing expert feedback and personalized coaching."

3 Display your value proposition

Your value proposition should be visible and prominent on your website, especially on your homepage and landing pages. You can use different elements to display your value proposition, such as headlines, subheadings, images, videos, testimonials, or icons. You should also use clear and compelling calls to action that invite your visitors to take the next step in your sales funnel. For example, "Start your free trial today" or "Buy now and get 20% off".

4 Test and optimize your value proposition

Your value proposition is not something that you write once and forget. You should constantly test and optimize your value proposition to improve your conversion rates and customer satisfaction. You can use tools like A/B testing, heatmaps, or user feedback to measure the performance of your value proposition and identify areas for improvement. You should also monitor your competitors and industry trends to keep your value proposition relevant and unique.

5 Communicate your value proposition

Your value proposition is not only a statement that you display on your website. It is also a message that you communicate to your customers throughout their journey with your brand. You should use consistent and engaging language to convey your value proposition in your marketing campaigns, email newsletters, social media posts, customer service interactions, and follow-up messages. You should also use stories, examples, or case studies to illustrate your value proposition and show how you deliver on your promise.

6 Educate your customers

Your value proposition is not only about what you offer, but also about how you help your customers achieve their goals or solve their problems. You should educate your customers about the benefits and features of your products or services, and how they can use them effectively. You can use different formats to educate your customers, such as blog posts, videos, podcasts, webinars, or ebooks. You should also provide helpful tips, guides, or tutorials that answer common questions or challenges that your customers face.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?