How do you explain solution design to executives, analysts, and developers?

1 Know your audience

Before you start preparing your solution design presentation, you need to know who you are talking to and what they care about. For example, executives may be more interested in the business value, risks, and costs of your solution, while analysts may want to know how your solution supports their data analysis and reporting needs. Developers, on the other hand, may focus on the technical details, such as the architecture, technologies, and interfaces of your solution. You should also consider the level of technical knowledge and jargon that your audience is familiar with, and avoid using terms or concepts that may confuse or alienate them.

2 Use the right format

Depending on your audience and the purpose of your presentation, you may need to use different formats and tools to explain your solution design. For example, you may use a slide deck, a document, a diagram, a prototype, or a combination of these. You should choose the format that best suits the level of detail, interactivity, and visual appeal that your audience expects. For example, a slide deck may be more appropriate for a high-level overview or a pitch to executives, while a document may be more suitable for a detailed specification or a contract. A diagram may help you illustrate the architecture, components, and data flows of your solution, while a prototype may demonstrate the functionality and user experience of your solution.

3 Structure your presentation

Regardless of the format and tool you use, you should structure your solution design presentation in a clear and logical way. You should start with an introduction that summarizes the problem or need that your solution addresses, the goals and objectives of your solution, and the main benefits and features of your solution. You should then explain the solution design in more detail, using diagrams, examples, or demonstrations to support your points. You should also address any assumptions, constraints, risks, or trade-offs that may affect your solution design, and how you plan to mitigate or resolve them. You should end with a conclusion that reiterates the value proposition of your solution and invites feedback or questions from your audience.

4 Use simple and clear language

One of the most important aspects of explaining your solution design is to use simple and clear language that your audience can understand and relate to. You should avoid using technical jargon, acronyms, or abbreviations that may not be familiar or meaningful to your audience, or explain them if you have to use them. You should also use concrete and specific examples, analogies, or stories to illustrate your points and make them more memorable and engaging. You should also use active and positive voice, and avoid using passive or negative voice that may sound vague or defensive.

5 Engage your audience

Another key aspect of explaining your solution design is to engage your audience and make them feel involved and interested in your solution. You should ask questions, solicit feedback, or encourage discussion during or after your presentation, and listen to your audience's opinions, concerns, or suggestions. You should also acknowledge and address any questions, objections, or challenges that your audience may raise, and provide evidence or arguments to support your solution design. You should also show enthusiasm, confidence, and passion for your solution, and express gratitude and appreciation for your audience's time and attention.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?