How do you evaluate and test creative strategies using user-generated content and social media?
Creative strategies are the ways you communicate your brand's value proposition, personality, and message to your target audience. User-generated content (UGC) and social media are powerful tools to amplify your creative strategies, but how do you know if they are working? In this article, you will learn how to evaluate and test your creative strategies using UGC and social media metrics, feedback, and experiments.