How do you evaluate the success of AR marketing?

1 Reach and impressions

One of the most basic indicators of AR marketing success is how many people see and interact with your AR content. Reach and impressions measure the size and scope of your audience, and can help you assess the awareness and visibility of your brand or offer. You can track reach and impressions using various tools, such as AR platforms, analytics software, or social media insights. For example, you can measure how many users scan your QR code, launch your AR app, or view your AR filter on Instagram.

2 Engagement and retention

Another important metric of AR marketing success is how long and how often people engage with your AR content. Engagement and retention measure the quality and depth of your audience's interaction, and can help you understand the interest and loyalty of your potential customers. You can track engagement and retention using metrics such as dwell time, session duration, frequency, and completion rate. For example, you can measure how long users spend on your AR product demo, how many times they revisit your AR game, or how many users finish your AR quiz.

3 Conversion and revenue

The ultimate goal of any marketing campaign is to generate sales and revenue. Conversion and revenue measure the impact and value of your AR marketing on your bottom line, and can help you evaluate the return on investment (ROI) of your AR strategy. You can track conversion and revenue using metrics such as click-through rate, purchase rate, average order value, and customer lifetime value. For example, you can measure how many users click on your AR call-to-action, how many users buy your product after using your AR feature, or how much revenue your AR campaign generates over time.

4 Feedback and satisfaction

Another way to evaluate the success of AR marketing is to collect feedback and satisfaction from your users. Feedback and satisfaction measure the perception and opinion of your audience, and can help you improve and optimize your AR content and design. You can collect feedback and satisfaction using methods such as surveys, ratings, reviews, or social media comments. For example, you can ask users to rate your AR experience, write a review about your AR offer, or share their thoughts on your AR campaign on social media.

5 Benchmarking and testing

Finally, to evaluate the success of AR marketing, you need to compare and test your results against your goals and competitors. Benchmarking and testing measure the performance and relevance of your AR marketing, and can help you identify the strengths and weaknesses of your AR approach. You can benchmark and test your results using methods such as goal setting, competitor analysis, or A/B testing. For example, you can set SMART goals for your AR campaign, analyze how your AR content compares to your rivals, or test different versions of your AR feature to see which one performs better.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?