How do you evaluate the quality and suitability of music for video games and apps?

Analyze the overall theme, setting, story, and mood of the game or app. The music should complement and enhance the user experience, not clash with it. A horror game wouldn't benefit from upbeat pop music, for example.

Primeiramente, compreenda o tema, cenário e história do jogo ou aplicativo. Determine o tom, estilo e humor que deseja transmitir. Analise como a música se integra aos visuais, efeitos sonoros e dublagens. é crucial que a música esteja alinhada com o contexto, proporcionando uma experiência coesa e consistente para o usuário. A harmonia entre a música e o projeto é fundamental para o sucesso.

Different game genres often have established musical conventions. A fantasy RPG might call for sweeping orchestral scores, while a racing game might thrive with high-energy electronic music. Consider the genre's typical soundscapes but also leave room for creative twists.

Match the music style to the genre of the game or app (e.g., orchestral for fantasy, electronic for sci-fi). Adapt music elements such as tempo, instrumentation, and mood to fit the specific genre conventions.

Think about the target audience for the game or app. What kind of music are they likely to enjoy? Research popular soundtracks in similar games or apps to understand current trends and audience expectations.

Ensure the music is professionally produced and mastered. Pay attention to audio quality, clarity, and the overall technical aspects of the music. Low-quality audio can take away from the user experience.

Assess the production quality, including sound clarity, mixing, and mastering. Evaluate the composition's complexity, originality, and overall artistic merit. Ensure the music aligns with industry standards and matches or exceeds the quality of competitors' offerings.

Music commissioned for the project, is often an unrealised source of income. In the UK gaming companies can earn a significant amount in both performance and mechanical royalties. I feel there is often some reticence to explore this concept, largely due to misunderstanding copyright.

Consider the licensing terms and costs associated with using the music. Will you need to acquire a one-time use license or a perpetual license? Factor in your budget and long-term plans for the game or app.

Several tools can help assess the music's suitability. These might include online music libraries with filters for genre, mood, and tempo. Additionally, some audio production software offers tools for analyzing music's energy and emotional impact.

Originality and creativity; while considering genre conventions, don't be afraid to explore unique and memorable sounds that can set your game or app apart. Interactive elements; for video games, consider how the music can adapt to gameplay. Music that intensifies during boss battles or changes dynamically based on the player's actions can enhance immersion. Budget constraints; music licensing costs can vary significantly. If budget is a concern, explore royalty-free music libraries or collaborate with independent composers.

Check if the music works/vibes well with the game or app - mood, speed and theme. Ensure of course to consider licensing rights, audio quality and adhere to any technical specifications