How do you evaluate the performance and transparency of a DSP?
Demand-side platforms (DSPs) are software tools that allow advertisers to buy digital ad inventory from multiple sources through a single interface. DSPs are essential for programmatic advertising, which automates the bidding and placement of ads based on data and algorithms. However, not all DSPs are created equal, and choosing the right one for your campaign goals and budget can be challenging. How do you evaluate the performance and transparency of a DSP? Here are some key factors to consider.
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Constantine ShulyakAuthor of $100M+ social project | Featured on Forbes | CEO at BLCKMGC
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Shilpa LahiriAd Tech Product Engineering Leader | Top Ad Tech Voice | Programmatic advertising | SSP | DSP | Retailers | Advertisers
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Ambar Le SidanerImpulso el acceso a la publicidad en pantallas digitales exteriores | Displayce ???? | DSP experto DOOH |