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How do you evaluate and choose the best lead generation training program for your needs and budget?

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Lead generation is a crucial skill for any business that wants to grow and attract more customers. However, not all lead generation training programs are created equal. Some may be too expensive, too generic, or too outdated for your specific needs and goals. How do you evaluate and choose the best lead generation training program for your needs and budget? Here are some tips to help you make an informed decision.

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1 Identify your learning objectives

Before you start looking for a lead generation training program, you need to have a clear idea of what you want to achieve and how you want to measure your progress. Do you want to learn how to use a specific tool, strategy, or channel for generating leads? Do you want to improve your skills in a certain area, such as email marketing, social media, or SEO? Do you want to get certified or accredited by a reputable organization? Write down your learning objectives and prioritize them according to your needs and budget.

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Justin Nerdrum

Husband - Father - USMC Veteran | B2G & B2B Growth Strategist | CEO of Nerdrums
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Whether you are trying to learn a basic lead gen channel or the overall strategy it's important to understand the playing field is always shifting. Understanding the tools, implementation, and execution is key.

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Anne Small

LinkedIn Strategist & CEO at Only By Grace, Getting business owners in front of their ideal prospects | Proven methods that increase engagement I Effective strategies to build loyal communities I Sales Navigator Expert
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There will always be trends and basically new ways of doing things. The one constant is that people do business with those they trust. It’s so important that we remember that lead generation that works is due to the time we spend getting to know people after we make the connection.

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2 Research the available options

Once you have your learning objectives, you can start researching the available lead generation training programs that match them. You can use online platforms, such as Udemy, Coursera, or Skillshare, to find courses on various topics and levels. You can also look for specialized websites, blogs, podcasts, or books that offer valuable insights and tips on lead generation. You can also ask for recommendations from your peers, mentors, or industry experts who have taken or created lead generation training programs.

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Jeff Patridge

Expert in Sales Leadership and Director of Technical Sales at Gexpro Services. Experts in Supply Chain for Aerospace | Defense | Renewables | Technology | Industrial Power | Automotive | Transportation
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There are certainly many sophisticated lead generation platforms that exist. Salesintel, zoom info and hubspot all have different capabilities. However, the often most underutilized leads are customers that are already buying something from tour company but doesn't understand your true capabilites or total reach. Furthermore, most companies drastically miss out on referrals because no one ever asks. One thing LinkedIN helps with in this regard is your connections changing jobs, but that's just the beginning of understanding how to network and generate leads.

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3 Compare the features and benefits

When searching for lead generation training programs, it's important to compare them based on their features and benefits. Consider the content and quality of the curriculum, such as if it covers the topics and skills you want to learn, if it is up-to-date, relevant, and engaging, and if it is based on proven methods and best practices. Additionally, look at the format and delivery of the training - is it online or offline? Is it self-paced or instructor-led? Is it interactive or passive? Is it live or recorded? Also, consider the cost and value of the training - how much does it cost to enroll? What are the payment options and terms? What are the expected outcomes and benefits of the training? Lastly, take into account the feedback and reputation of the training - what are reviews from previous or current learners? What are credentials of trainers or instructors? What are testimonials from graduates or participants?

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4 Choose the best fit for you

After you have compared the features and benefits of the different lead generation training programs, you need to choose the one that best fits your needs and budget. You should weigh the pros and cons of each option and consider your personal preferences and goals. You should also look for any guarantees, refunds, or discounts that the training provider may offer. Finally, you should enroll in the program and commit to completing it and applying what you learn.

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Anne Small

LinkedIn Strategist & CEO at Only By Grace, Getting business owners in front of their ideal prospects | Proven methods that increase engagement I Effective strategies to build loyal communities I Sales Navigator Expert
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Sales Navigator is one of the best tools I have ever seen for lead generation. It’s easy to use and all of the information you could possibly need is at your fingertips. The trick is knowing how to talk with your targeted audience once you find them.

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5 Evaluate your results and improvement

The last step in choosing the best lead generation training program for your needs and budget is to evaluate your results and improvement. You should track your progress and performance throughout the program and measure it against your learning objectives. You should also collect feedback from your customers, prospects, or colleagues on how your lead generation skills have improved. You should also celebrate your achievements and reward yourself for completing the program. You should also look for ways to keep learning and improving your lead generation skills.

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Christy Gourley

Executive Leader I Board Member I Speaker I GTM, Value Realization & Revenue Expert
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When collecting feedback from customers, prospects, and colleagues it is important to create actions based on the insights you get from them. Taking action and then measuring the outcome of those actions will create a virtuous cycle of improvement.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you evaluate and choose the best lead generation training program for your needs and budget?

1

2

3

4

5

6

1 Identify your learning objectives

2 Research the available options

3 Compare the features and benefits

4 Choose the best fit for you

5 Evaluate your results and improvement

6 Here’s what else to consider

Lead Generation

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How do you evaluate and choose the best lead generation training program for your needs and budget?

1

2

3

4

5

6

1 Identify your learning objectives

2 Research the available options

3 Compare the features and benefits

4 Choose the best fit for you

5 Evaluate your results and improvement

6 Here’s what else to consider

Lead Generation

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