How do you evaluate the accessibility of your digital content?

1 Use accessibility guidelines

The first step is to familiarize yourself with the accessibility guidelines and standards that apply to your type of content and audience. For example, the Web Content Accessibility Guidelines (WCAG) provide a set of criteria and techniques for web content, while the PDF/UA standard specifies how to create accessible PDF documents. These guidelines can help you identify the key aspects of accessibility, such as text alternatives, captions, keyboard navigation, color contrast, and structure.

2 Use accessibility tools

The second step is to use accessibility tools to test and validate your content against the guidelines. There are many tools available, such as web browsers, screen readers, validators, checkers, and simulators, that can help you detect and fix accessibility issues. For example, you can use the WAVE web accessibility evaluation tool to scan your web pages for errors and warnings, or you can use the NVDA screen reader to experience how your content sounds to a visually impaired user.

3 Use accessibility feedback

The third step is to use accessibility feedback to improve your content based on real user needs and preferences. You can collect feedback from various sources, such as surveys, reviews, comments, analytics, and usability testing. You can also involve people with disabilities or accessibility experts in your content creation and evaluation process. By listening to and acting on the feedback, you can ensure that your content meets the expectations and requirements of your diverse audience.

4 Use accessibility best practices

The fourth step is to use accessibility best practices to maintain and enhance your content's accessibility over time. You can adopt some best practices, such as using clear and concise language, providing multiple ways to access information, using consistent and meaningful design, and following accessibility principles and techniques. You can also keep up to date with the latest accessibility trends and developments, and review and update your content regularly.

5 Use accessibility resources

The fifth step is to use accessibility resources to learn more and get support for your accessibility efforts. There are many resources available, such as websites, blogs, podcasts, courses, books, and communities, that can help you expand your knowledge and skills on accessibility. You can also join or create accessibility networks and groups, where you can share your experiences, challenges, and solutions with other content creators and accessibility advocates.

6 Use accessibility benefits

The sixth step is to use accessibility benefits to measure and communicate the value and impact of your accessibility efforts. You can use various metrics and indicators, such as traffic, engagement, conversion, retention, and satisfaction, to evaluate how your content performs and improves with accessibility. You can also use various methods and channels, such as reports, stories, testimonials, and awards, to showcase how your content benefits your audience, your organization, and your society.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?