How do you establish trust with a new coaching client who seems guarded?

For some people, it's not easy to open up. - Try to reassure your client about the confidentiality of the coaching sessions and explain that your job is to listen to them and help them without judgement. - You can start with small general conversations about them to build trust; then going more in depth - Be present and listen to them; ask the right questions and show interest. This will help them open up more - Be patient with them

Building trust is something that takes time. You get to know your clients and you listening to their wants and needs, you are interested in them and above all when you say or commit to do something you do it. This is the key for trust in any communication or connection and especially in a professional one.

Empathy plays a big role in life coaching, especially in my niche of mindset coaching on confidence, healing, and mindfulness. Most of the time my clients have past traumas and wounds we must address before the transformations can begin. On my intake application, I do ask have they ever seen a therapist before. I also asked have they had ever seen a life coach before. I ask these things to see how I need to show up to best support them. Most of the time it is active listening and finding out what is the root of the issue. I think try to be vulnerable and share my own truths with them. I call this my gates vs. walls method. I show them how to let me in slowly by opening the door instead of completely walling me out.

Establishing trust and allowing them to be comfortable with vulnerability takes time. For confidentiality, I let them know that I am a nurse anesthesiologist as well. This then lets them know that I understand and like to maintain HIPAA standards/patient confidentiality. I also write everything clearly stated in our life coaching contract before we start. I also let them know that this is a safe space to let down...sometimes my clients need to let down that BIG Cry that they have been holding in. I tell them I am here to hold that space for them, and that they do not need to be the strong friend/woman/mom/wife, etc. when with me.

To establish trust with a new client who seems guarded, start by assuring them of complete confidentiality. Make it clear from the outset that everything shared in your sessions remains private, reinforcing that your coaching relationship is a safe space. Discuss your confidentiality policy and emphasize your commitment to their privacy, helping them feel more secure in opening up. Building trust takes time, but by consistently honoring their confidentiality, you create a foundation of trust that encourages them to share more freely as the relationship develops.

Trust isn’t built overnight, but you can lay the foundation from day one. Be Genuine: Share your own experiences and approach openly. Authenticity can make clients feel more comfortable and less guarded. Practice Active Listening: Show you’re fully engaged by reflecting back what they share. This demonstrates respect and understanding, making them more likely to open up. Clearly Communicate Your Process: When clients understand that "why" beneath your approach, it can be easier for them to trust your coaching. By fostering a genuine, attentive, and secure environment, you’ll help your new client feel more at ease with the coaching process.

My clients tend to open up more with me when I offer some vulnerability about my experiences. Especially those that may have inspired me to become a coach in the first place.

To build trust with a new client who seems guarded, show genuine interest in their story. Take the time to listen actively and ask thoughtful questions that demonstrate you care about their goals and challenges. It's not just about getting to know them—it's about making them feel truly understood. When clients sense that you're sincerely invested in their well-being and success, they’re more likely to open up. Your genuine curiosity and empathy create a connection that helps break down their walls, laying the groundwork for a trusting and productive coaching relationship.