How do you ensure the reliability of your hypothesis testing results?
In the world of Business Intelligence (BI), hypothesis testing is a cornerstone of data-driven decision-making. Ensuring the reliability of your hypothesis testing results is paramount to making informed and accurate business decisions. The process involves careful planning, execution, and interpretation of tests to confirm or refute a proposed explanation or prediction about your data. The goal is to arrive at conclusions that are not only statistically significant but also relevant and actionable in a business context.