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How do you ensure the quality and originality of the copy produced by a professional copywriter?

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If you run a business, you know how important it is to communicate effectively with your target audience. Whether you need a website, a blog, a brochure, or a social media post, you want your copy to be clear, engaging, and persuasive. But writing good copy is not easy. It takes time, skill, and creativity. That's why many businesses choose to hire a professional copywriter to handle their content needs. In this article, we'll explain the benefits of hiring a professional copywriter and how to ensure the quality and originality of the copy they produce.

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Melanie Warner

Author * Keynote Speaker * TV Host * CEO * Forbes Business Council

1 Save time and money

One of the main benefits of hiring a professional copywriter is that you can save time and money. Writing good copy takes a lot of research, planning, drafting, editing, and proofreading. It also requires a deep understanding of your audience, your goals, your brand, and your industry. If you try to do it yourself, you may end up spending hours or days on a project that could have been done faster and better by a professional. By outsourcing your copywriting, you can focus on your core business activities and avoid the hassle and cost of hiring and training an in-house writer.

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Melanie Warner

Author * Keynote Speaker * TV Host * CEO * Forbes Business Council
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This is a great debate right now, with the emerging use of AI as a potential replacement of actual copywriters. Even this article is driven by AI, but there is still the human element of experience that AI cannot deliver.

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Renia Carsillo

Fractional Integrator | Values-driven, Sustainable, Data-informed Support for CEOs and Marketing Teams | Do Better Business? Creator and Chief Strategist
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There are pros and cons to hiring an in-house copywriter vs. contracting out. There will be at least a little training either way to ensure high-quality results. The copywriter must have a solid grasp of your brand tone, vision, and goals. Using a contractor means you are not obligated to keep working with them if they are not a good fit. But hiring an in-house copywriter is an investment in your business and enables you to keep a consistent voice in your copy. As you work with different contractors, you will better understand who would make a good fit for your team. And when you’re ready to make a hire, you may be able to choose from a pool of professionals you’ve already worked with.

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2 Improve your results

Another benefit of hiring a professional copywriter is that you can improve your results. A professional copywriter knows how to craft compelling messages that appeal to your audience's emotions, needs, and desires. They also know how to optimize your copy for search engines, social media, and other platforms. They can help you increase your traffic, conversions, leads, and sales. A professional copywriter can also help you establish your credibility, authority, and reputation in your industry. They can showcase your value proposition, your unique selling points, and your customer testimonials.

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Jennifer Lagemann

fractional cmo for healthcare and health tech brands ?? | brand & marketing leader
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Hiring a copywriter with industry expertise can save you a lot of time in onboarding, etc… But, after you’ve selected someone, give them as much data, information, and insight (like recorded sales calls) as you can. Let them demo/try out your product or walk them through your service.

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3 Get fresh and original content

A third benefit of hiring a professional copywriter is that you can get fresh and original content. A professional copywriter can bring new ideas, perspectives, and insights to your content strategy. They can help you create content that is relevant, timely, and engaging. They can also help you avoid plagiarism, duplication, and repetition. A professional copywriter can use tools and techniques to check the originality and quality of their copy. They can also follow your guidelines, tone, and voice to ensure consistency and coherence.

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4 How to ensure quality and originality

To ensure the quality and originality of the copy produced by a professional copywriter, you need to do some homework. First, you need to find a reputable and reliable copywriter who has experience and expertise in your industry and niche. You can check their portfolio, testimonials, and references to see their previous work and feedback. Second, you need to communicate clearly and effectively with your copywriter. You need to provide them with a detailed brief that outlines your goals, audience, brand, tone, style, keywords, and deadlines. You also need to give them constructive feedback and revisions to improve their work. Third, you need to monitor and measure the performance of your copy. You need to use analytics and metrics to see how your copy is performing in terms of traffic, engagement, conversion, and retention. You also need to update and refresh your copy regularly to keep it relevant and effective.

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Melanie Warner

Author * Keynote Speaker * TV Host * CEO * Forbes Business Council
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You can take various sections of whatever work is submitted by a third-party and put it in a Google search engine to see if it shows up anywhere else online. That’s a really quick and easy way to see if you are dealing with plagiarism issues. This subject is changing by the minute with AI technology. It’s easier than ever to get fresh and original content.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Melanie Warner

Author * Keynote Speaker * TV Host * CEO * Forbes Business Council
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One of our authors came to us to publish a book, and our editor discovered that a large portion of their book had been plagiarized. English was her second language so she had hired a freelance editor from fiverr, That freelancer had blatantly lifted several sections of the book from a well-known person’s website. She had even published the book on her own, so we brought this to her attention, and she was able to unpublish the book. Then we worked with her to completely rewrite her book and publish a new one.

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How do you ensure the quality and originality of the copy produced by a professional copywriter?

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3

4

5

1 Save time and money

2 Improve your results

3 Get fresh and original content

4 How to ensure quality and originality

5 Here’s what else to consider

Writing

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How do you ensure the quality and originality of the copy produced by a professional copywriter?

1

2

3

4

5

1 Save time and money

2 Improve your results

3 Get fresh and original content

4 How to ensure quality and originality

5 Here’s what else to consider

Writing

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