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How do you ensure accessibility and inclusivity in your e-business user experience and usability testing?

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Accessibility and inclusivity are essential aspects of e-business user experience and usability testing. They ensure that your website or app can reach and satisfy a diverse range of customers, regardless of their abilities, preferences, or backgrounds. In this article, you will learn how to implement some best practices and tools to make your e-business more accessible and inclusive.

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Amal D.

Tech Leader at Centizen, Inc. | Innovative Tech Entrepreneur | Founder at ZenBasket | Custom Software, SaaS, IT…
CA HENCY SHAH ????

??FCA | ??M.Com (F&T) | ??16x LinkedIn Top Voice | ???Information System Auditor | ??Certified Forensic Accountant…
Ioannis Kiskipelis

Awarded e-commerce Consultant | Revenue Growth Expert | Public speaker - Business Mentor | ??Managing more than 2M/…

1 What is accessibility and inclusivity in e-business?

Accessibility and inclusivity in e-business refer to the design and testing of your website or app to ensure that it is easy to use and understand for everyone, especially for people with disabilities or other barriers that may affect their interaction with your e-business. Accessibility and inclusivity aim to provide equal opportunities and positive experiences for all your customers, regardless of their age, gender, ethnicity, culture, language, or location.

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CA HENCY SHAH ????

??FCA | ??M.Com (F&T) | ??16x LinkedIn Top Voice | ???Information System Auditor | ??Certified Forensic Accountant | ??Certified Concurrent Auditor | ??Virtual CFO | ??Researcher | ??16K+ Family | ??800K+ Impressions
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When ensuring accessibility and inclusivity in e-business user experience and usability testing, it's crucial to adopt a comprehensive approach. This involves implementing various strategies such as conducting thorough accessibility audits, incorporating diverse user personas, and utilizing assistive technologies to simulate different user experiences. Additionally, actively seeking feedback from individuals with diverse backgrounds and abilities can provide invaluable insights into areas for improvement. By prioritizing inclusivity throughout the testing process, we can create digital environments that are accessible to all users, regardless of their unique needs or circumstances.

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Ioannis Kiskipelis

Awarded e-commerce Consultant | Revenue Growth Expert | Public speaker - Business Mentor | ??Managing more than 2M/ year @upcommerce.gr ??Creating e-commerce Rockstars @elhub.gr
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nclude Diverse User Testers: Assemble a diverse group of user testers that reflects a range of abilities, including those with disabilities. Consider users with different types of impairments, such as visual, auditory, motor, and cognitive impairments. This diversity will provide valuable insights into the usability of your site for various user groups. Conduct Usability Testing with Assistive Technologies: Test your website or application with assistive technologies commonly used by people with disabilities. This includes screen readers, voice recognition software, and keyboard navigation. Ensure that your site is compatible with these technologies to provide a seamless experience.

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Esther Jordan

Digital Marketer of 15 Years | Experienced SEO Writer | Seasoned Editor with Team Management Expertise | Content Strategist | Account Manager | Social Media Moderator
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Ensuring accessibility and inclusivity in e-business UX testing involves incorporating diverse user personas representing varied abilities, cultures, and ages. Implementing assistive technologies and conducting usability testing with screen readers or keyboard-only navigation helps identify accessibility issues. Additionally, offering alternative text for images, ensuring proper color contrast, and allowing resizable fonts are crucial for an inclusive experience. Regularly seeking feedback from diverse user groups aids in understanding their unique needs and refining the platform for an inclusive user experience.

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Marcel K?llmann

?? Impulsgeber für Wachstum und Innovation im E-Commerce | Spezialist für Multichannel-Strategien und nachhaltigen Erfolg
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Barrierefreiheit im allgemeinen meint die Nutzbarkeit von Produkten und Dienstleistungen von allen Menschen, auch durch Menschen mit verschiedenen Beeintr?chtigungen. Bezogen auf Webanwendungen ist damit die Nutzbarkeit von digitalen Angeboten gemeint. Beispielsweise die Erh?hung von Kontrasten für Menschen mit Sehbehinderung oder die Einbindung einer Geb?rdenübersetzung in Videos für Menschen mit H?rbeeintr?chtigun.g

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2 Why are accessibility and inclusivity important for your e-business?

Accessibility and inclusivity are not only ethical and legal obligations for your e-business, but also strategic and competitive advantages. By making your website or app more accessible and inclusive, you can expand your customer base and loyalty, enhance your brand reputation and trust, improve conversion and retention rates, and reduce the risks and costs of legal complaints. Additionally, this will help you avoid negative feedback or lost revenue that may result from inaccessible or exclusive design or testing.

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Marcel K?llmann

?? Impulsgeber für Wachstum und Innovation im E-Commerce | Spezialist für Multichannel-Strategien und nachhaltigen Erfolg
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Die Nutzbarkeit von E-Business Anwendungen für alle Menschen sollte eigentlich selbstverst?ndlich sein. Dennoch ist die Umsetzung nicht immer ganz einfach. Wichtig ist es kreative L?sungen zu finden um Angebote auch mit Einschr?nkungen nutzbar zu machen. Es sollte keine Zielgruppe ausgeschlossen werden, da dies in letzter Konsequenz auch zu Abmahnung durch Wettbewerber führen kann.

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3 How to design your e-business for accessibility and inclusivity?

To ensure accessibility and inclusivity in your e-business, design your website or app with these principles in mind from the start. You should follow the Web Content Accessibility Guidelines (WCAG), which are internationally recognized standards for web accessibility. The WCAG provide four principles and 12 guidelines with success criteria and techniques to make your web content accessible for people with disabilities. Additionally, use clear and simple language, layout, and navigation that can be easily understood by customers. Alternative text, captions, transcripts, or audio descriptions should be provided for images, videos, audio, or animations that convey important information. Furthermore, ensure that your website or app is responsive and adaptable to different devices, screen sizes, resolutions, orientations, or inputs. Lastly, use semantic HTML, CSS, and JavaScript to ensure that your content can be accessed by different browsers, assistive technologies, or input methods.

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Marcel K?llmann

?? Impulsgeber für Wachstum und Innovation im E-Commerce | Spezialist für Multichannel-Strategien und nachhaltigen Erfolg
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Unsere Anwendung wird mithilfe von Analysetools barrierefrei gemacht. Da verschiedene Beeintr?chtigungen nicht für Menschen ohne diese nachvollziehbar sind, ist es wichtig durch technische M?glichkeiten einen Einblick und Vorschl?ge zur Verbesserung zu bekommen.

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4 How to test your e-business for accessibility and inclusivity?

The second step to ensure accessibility and inclusivity in your e-business is to test it with real users who represent your target audience and their diverse needs and preferences. You can conduct usability testing with people with disabilities or other barriers that may affect their interaction with your e-business, either online or in-person. Additionally, automated tools such as WAVE, axe, or Lighthouse can be used to scan and evaluate your website or app for common accessibility issues. Manual tools, such as keyboard, screen reader, magnifier, or color blindness simulator can also be used to test your website or app from the perspective of different users with different abilities or preferences. These methods and tools can help you ensure that your e-business is accessible and inclusive.

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Seemab K.

I help Businesses Sell the Right Product & Service to the Right Customer
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To make sure your e-business is accessible and inclusive, conduct usability testing with diverse user groups. In my role as an eCommerce Manager, I involve testers with various needs, including those with visual impairments or different language preferences. By gathering their feedback on how they interact with your site, you can identify and fix any accessibility barriers. For example, using screen readers or testing for color blindness helps ensure that your site is navigable and user-friendly for everyone.

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Marcel K?llmann

?? Impulsgeber für Wachstum und Innovation im E-Commerce | Spezialist für Multichannel-Strategien und nachhaltigen Erfolg
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Dazu werden Tools genutzt, die die Wahrnehmung und Bedienung mit Beeintr?chtigungen simulieren. So k?nnen Prozesse gezielt getestet und das Layout analysiert werden.

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5 How to improve your e-business for accessibility and inclusivity?

The final step to ensure accessibility and inclusivity in your e-business is to analyze and act on the results of your design and testing. To improve your e-business for accessibility and inclusivity, you should review and prioritize the feedback and issues collected from usability testing, automated tools, and manual tools. Identify the most critical and frequent problems that affect customer satisfaction and performance, as well as the easiest and quickest solutions to implement. Then, make the necessary changes to fix any identified issues, test them with similar users, and monitor the changes to maintain accessibility and inclusivity. Additionally, stay updated with the latest trends and standards for web accessibility and inclusivity to ensure compliance.

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Marcel K?llmann

?? Impulsgeber für Wachstum und Innovation im E-Commerce | Spezialist für Multichannel-Strategien und nachhaltigen Erfolg
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In jedem Entwicklungsschritt muss die Barrierefreiheit ebenso berücksichtigt werden wie der reibungslose Prozessablauf. Der zus?tzliche Gesichtspunkt muss zur Normalit?t für die Abl?ufe in der Entwicklung werden.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Amal D.

Tech Leader at Centizen, Inc. | Innovative Tech Entrepreneur | Founder at ZenBasket | Custom Software, SaaS, IT Services, & Staffing Expert
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Accessibility and inclusivity in e-business are vital for ethical, legal, and economic reasons. Real-world cases show the legal need for accessibility, with visually impaired individuals successfully suing for better access. Innovative solutions include voice navigation for motor impairments and sign language product descriptions. Cultural inclusivity encompasses language and diverse representation. AI enhances accessibility with tools like assistive chatbots. Continuous feedback ensures ongoing improvement. Prioritizing these aspects expands market reach, tapping into the diverse consumer base of people with disabilities, boosting customer loyalty and brand reputation.

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How do you ensure accessibility and inclusivity in your e-business user experience and usability testing?

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1 What is accessibility and inclusivity in e-business?

2 Why are accessibility and inclusivity important for your e-business?

3 How to design your e-business for accessibility and inclusivity?

4 How to test your e-business for accessibility and inclusivity?

5 How to improve your e-business for accessibility and inclusivity?

6 Here’s what else to consider

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