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How do you ensure accessibility and inclusivity in UI usability and ergonomics in e-commerce?

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Accessibility and inclusivity are essential aspects of user interface (UI) usability and ergonomics in e-commerce. They ensure that your website or app can reach and accommodate a diverse range of customers, regardless of their abilities, preferences, or backgrounds. In this article, you will learn how to apply some basic principles and best practices to improve your UI usability and ergonomics in e-commerce.

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Walaa Brika

Geographical Medical Manager at Procter & Gamble Egypt Talent development leader at Procter & Gamble Egypt Ergonomics…
Nidhi S.

Top Interior Design Voice in the World | Head of Interior Design @ Nidhi's Official | 21 Years Experience

1 Know your audience

The first step to ensure accessibility and inclusivity in UI usability and ergonomics in e-commerce is to understand your target audience and their needs, goals, and challenges. You can use various methods, such as user research, personas, surveys, interviews, or analytics, to gather relevant data and insights about your potential and existing customers. This will help you design a UI that is user-friendly, intuitive, and responsive to different devices, browsers, and contexts.

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Nidhi S.

Top Interior Design Voice in the World | Head of Interior Design @ Nidhi's Official | 21 Years Experience
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Implement Web Content Accessibility Guidelines (WCAG) for ensuring inclusion and access in e-commerce UI usability and ergonomics. Conduct user testing with an array of groups, including those with limitations, to gather feedback. Implement responsive design for multiple gadgets and screen readers. Include keyboard navigation and alternative text for imagery. Regularly update and audit your website to ensure it meets accessibility requirements, promoting an inclusive digital environment for all users.

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Walaa Brika

Geographical Medical Manager at Procter & Gamble Egypt Talent development leader at Procter & Gamble Egypt Ergonomics regional subject matter expert at Procter & Gamble Egypt
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From my perspective, while understanding the target audience is undoubtedly crucial, focusing solely on this aspect might lead to a design that caters only to a specific group, potentially overlooking the needs of a broader audience. A UI that's too tailored can unintentionally exclude users who fall outside the defined personas. Instead of relying heavily on research methods that might have biases, there should be a balance between user-centered design and universal accessibility principles. This approach ensures that the design remains flexible, adaptable, and inclusive, catering to a wider range of users without sacrificing usability.

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Walaa Brika

Geographical Medical Manager at Procter & Gamble Egypt Talent development leader at Procter & Gamble Egypt Ergonomics regional subject matter expert at Procter & Gamble Egypt
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Encourage diverse perspectives in your user research to capture a wide range of experiences. By including individuals from various backgrounds, abilities, and demographics, you’ll gain richer insights that can drive more inclusive design choices. This approach not only enhances usability but also fosters a sense of belonging among all users.

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2 Follow accessibility standards

The second step to ensure accessibility and inclusivity in UI usability and ergonomics in e-commerce is to follow the established accessibility standards and guidelines, such as the Web Content Accessibility Guidelines (WCAG) or the Accessible Rich Internet Applications (ARIA). These standards provide a set of criteria and techniques to make your web content accessible to people with disabilities, such as visual, auditory, cognitive, or motor impairments. Some examples of applying these standards are using proper contrast, color, font size, and spacing; providing alternative text, captions, and transcripts for images, audio, and video; using clear and consistent navigation and labels; and enabling keyboard and screen reader support.

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Walaa Brika

Geographical Medical Manager at Procter & Gamble Egypt Talent development leader at Procter & Gamble Egypt Ergonomics regional subject matter expert at Procter & Gamble Egypt
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I believe that while adhering to established accessibility standards like WCAG and ARIA is important, it can sometimes lead to a checklist mentality where designers focus more on ticking boxes than genuinely enhancing user experience. Strictly following guidelines without considering the specific context or needs of the users might result in a design that feels rigid or uninspired. It's essential to use these standards as a foundation, but also to go beyond them by incorporating innovative solutions that truly cater to the diverse and evolving needs of all users, not just those with disabilities.

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Anne Asher, CPT, Health Coach

Posture & Movement Educator and Communicator
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Because accessibility is typically not on the radar of designers and users, I believe the only way to be truly inclusive is to start with accessibility standards first.

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3 Optimize for performance

The third step to ensure accessibility and inclusivity in UI usability and ergonomics in e-commerce is to optimize your website or app for performance and speed. A slow or laggy UI can frustrate and deter your customers, especially if they have limited bandwidth, data, or device capabilities. You can use various tools and techniques to measure and improve your UI performance, such as reducing the size and number of images, scripts, and stylesheets; using caching, compression, and minification; implementing lazy loading, prefetching, and preloading; and testing your UI on different devices, browsers, and network conditions.

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Walaa Brika

Geographical Medical Manager at Procter & Gamble Egypt Talent development leader at Procter & Gamble Egypt Ergonomics regional subject matter expert at Procter & Gamble Egypt
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In today's e-commerce landscape, optimizing for performance also means ensuring your UI is fully responsive on mobile devices. Many users shop via smartphones, so prioritize fast loading times and smooth navigation to enhance the experience, especially for those with varying device capabilities.

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Walaa Brika

Geographical Medical Manager at Procter & Gamble Egypt Talent development leader at Procter & Gamble Egypt Ergonomics regional subject matter expert at Procter & Gamble Egypt
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From my perspective, while optimizing for performance and speed is undeniably important, there's a risk that focusing too much on these aspects might overshadow other critical elements of the user experience. Streamlining images, scripts, and stylesheets can sometimes result in a less visually appealing or feature-rich interface, which might not engage users as effectively. Moreover, performance improvements shouldn't come at the expense of functionality or accessibility. It's crucial to find a balance where the website or app performs well without compromising the depth, design, and inclusivity that keep users coming back.

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4 Embrace diversity and inclusion

The fourth step to ensure accessibility and inclusivity in UI usability and ergonomics in e-commerce is to embrace diversity and inclusion in your design and content. This means respecting and celebrating the differences and similarities among your customers, such as their culture, language, gender, age, or identity. You can use various strategies to create a more diverse and inclusive UI, such as using inclusive and respectful language and tone; avoiding stereotypes, biases, and assumptions; providing localization and translation options; using diverse and representative images and icons; and soliciting feedback and input from diverse users and stakeholders.

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Walaa Brika

Geographical Medical Manager at Procter & Gamble Egypt Talent development leader at Procter & Gamble Egypt Ergonomics regional subject matter expert at Procter & Gamble Egypt
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In my view, while embracing diversity and inclusion in design is undoubtedly important, there's a risk of overemphasizing these aspects to the point where the design becomes overly complex or diluted. Trying to accommodate every possible cultural, linguistic, or identity-related nuance might lead to a UI that feels cluttered or inconsistent, potentially confusing users rather than helping them. Instead of trying to be all things to all people, it might be more effective to focus on core principles of clarity, simplicity, and universal usability, ensuring that the design remains intuitive and accessible to the broadest audience without losing its effectiveness.

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5 Test and iterate

The fifth step to ensure accessibility and inclusivity in UI usability and ergonomics in e-commerce is to test and iterate your UI design and functionality with real users and scenarios. You can use various methods and tools to evaluate and improve your UI usability and ergonomics, such as usability testing, heuristic evaluation, user feedback, analytics, or A/B testing. These methods will help you identify and fix any issues, errors, or gaps in your UI that might affect your customers' satisfaction, engagement, or conversion. You should also monitor and update your UI regularly to keep up with the changing needs, expectations, and behaviors of your customers.

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6 Learn and grow

The sixth and final step to ensure accessibility and inclusivity in UI usability and ergonomics in e-commerce is to learn and grow from your experiences and outcomes. You should always seek to improve your knowledge and skills in UI design, accessibility, and ergonomics, as well as the latest trends, technologies, and best practices in e-commerce. You can use various resources and platforms to learn and grow, such as online courses, blogs, podcasts, books, webinars, or communities. You should also share your learnings and insights with others, such as your colleagues, peers, or customers, to foster a culture of accessibility and inclusivity in e-commerce.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you ensure accessibility and inclusivity in UI usability and ergonomics in e-commerce?

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1 Know your audience

2 Follow accessibility standards

3 Optimize for performance

4 Embrace diversity and inclusion

5 Test and iterate

6 Learn and grow

7 Here’s what else to consider

Ergonomics

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