How do you educate your organization on UX?

1 Assess the current state

Before you start educating your organization on UX, you need to understand the current state of UX awareness, maturity, and culture in your organization. You can use tools like the UX Maturity Model or the UX Culture Canvas to assess how your organization perceives, practices, and prioritizes UX. This will help you identify the gaps, challenges, and opportunities for improvement. You can also conduct interviews, surveys, or workshops with key stakeholders and influencers to gain insights into their perspectives, needs, and pain points.

2 Define the goals and benefits

Once you have a clear picture of the current state, you need to define the goals and benefits of UX education for your organization. What are the specific outcomes and impacts that you want to achieve? How will UX education align with your organization's vision, mission, and values? How will UX education support your organization's strategic objectives and key performance indicators? You need to articulate the value proposition of UX education in a clear, concise, and compelling way. You can use frameworks like the Value Proposition Canvas or the Business Model Canvas to help you craft your message.

3 Plan the curriculum and format

Next, you need to plan the curriculum and format of your UX education program. What are the key topics and concepts that you want to cover? How will you structure and sequence the content? How will you tailor the content to different audiences and levels of expertise? How will you deliver the content? Will you use online or offline channels, or a combination of both? Will you use lectures, workshops, case studies, or hands-on exercises, or a mix of different methods? You need to design a curriculum and format that is relevant, engaging, and accessible for your organization.

4 Execute and evaluate

Finally, you need to execute and evaluate your UX education program. How will you launch and promote your program? How will you recruit and enroll participants? How will you facilitate and support the learning process? How will you measure and evaluate the effectiveness and impact of your program? You need to implement and monitor your program using appropriate tools and techniques. You can use feedback forms, quizzes, tests, or surveys to assess the learning outcomes and satisfaction of the participants. You can also use metrics like user feedback, usability tests, conversion rates, or retention rates to demonstrate the business value of UX.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?