How do you educate and add value to your prospects without being too salesy?

Understanding your prospects is indeed crucial for effective education and value addition. Social media provides a wealth of information that can help in this process. By conducting research on your prospects through social media platforms, you can gather valuable insights into their pain points, challenges, goals, and interests. This knowledge allows you to customise your content and messages to resonate with their specific needs. Additionally, social media enables you to listen to their conversations and participate in relevant groups, helping you gain a deeper understanding of their preferences, opinions, and expectations. By leveraging social media in this way, you can effectively educate and add value to your prospects.

In my experience sharing official documents and not your companies white paper or blog on new standards or policy in the prospects industry is a great way oh sharing knowledge and gaining trust without being too salesy.

When it comes to educating and adding value to your prospects, sharing relevant content is key. By addressing their problems, answering their questions, or offering new perspectives, you can establish yourself as a trusted authority. Social media platforms provide an excellent opportunity to curate, create, or comment on content that is helpful, informative, or entertaining for your prospects. By showcasing your expertise, authority, and credibility through your content, you can attract and engage with your target audience. Additionally, social media allows you to interact with your prospects, ask them questions, gather feedback, and initiate discussions centred around your content.

You can also add value to prospects by providing them with information or resources that will help them do their jobs better even if this content does not directly relate to your solution. For example, if you work with CFOs offering to share an article on resource allocation or risk management strategies with them can help establish you as a resource even if your solution doesn't directly address these areas.

Never sell on Social media - even though we may use the term Social Selling loosely, we never sell on social media! We engage, interact, share knowledge and connect - but we never sell!

This is when slowing down your outreach will speed up your outcome. Video messages are a great way to personalize your message. LinkedIn allows you to send a video message from the app, it takes seconds and has a 90%+ response rate.

Personalised and empathetic marketing is key in the digital age. Customers crave human, not transactional, relationships with businesses. Social media is an invaluable tool for building these relationships, allowing for direct engagement and meaningful interactions with prospects. Understanding individual needs and interests and incorporating these into communication strategies shows care beyond making a sale. This approach fosters trust, enhances brand reputation, and bolsters customer loyalty. It's not just about selling anymore; it's about creating an enriching experience and a lasting relationship that leads to sustained business success.

Earn the right yo get the call is about being a resource. When you can: 1. Resonate with your buyer 2. Create curiosity 3. Teach them something new 4. Get them thinking differently about their current solution 5. Create a compelling moment You will get trust-based conversations without coming across as sales.

Early on in the process, once there is acknowledgment that you could be a solution, guide them to build a reverse timeline. Ask, “In your perfect world, when would this go live?” Then together reverse timeline the steps and identify the ideal date to start the process in order to meet the launch date they gave you.

Storytelling is a powerful tool when it comes to educating and engaging people without being salesy. It's like telling a captivating story that draws in your audience, making your message more impactful and relatable. You can weave narratives, share real-life examples, and create emotional connections to leave a lasting impression. By incorporating storytelling into your communication, you can grab attention, simplify complex ideas, and make information stick. Just remember to adjust your storytelling approach to suit your specific audience. After all, storytelling is a natural and effective way to connect with others and enhance your educational efforts.

I have a three E's approach to social media: #Explore - have a look at what it can offer #Embrace - Once you have explored then embrace it and use it for your needs #Educate - Continue to learn and grow and also share with others