登录查看更多内容

How do you display your content strategy skills? I hope this helps! Let me know if you have any questions?

由人工智能和领英社区提供技术支持

Content strategy is the art and science of planning, creating, and managing content that meets the needs and goals of your audience and your organization. But how do you showcase your content strategy skills to potential employers or clients? In this article, you'll learn some tips and best practices to build a strong content strategy portfolio and resume that demonstrate your value and expertise.

此文章中的业界达人

由社区从 2 条内容中精选。了解更多

Mayur Nathani ??

Founder, Growfluence | Talks on Career Development, Entrepreneurship, and Leadership | Top Voice & Speaker | Personal…

1 Know your audience

Before you start crafting your portfolio and resume, you need to know who you are targeting and what they are looking for. Research the company or client you are applying to, their industry, their challenges, their goals, and their expectations. Align your portfolio and resume with their specific needs and pain points, and highlight how your content strategy skills can help them solve their problems and achieve their objectives.

添加您的观点

2 Choose your best work

Your portfolio and resume should showcase your best and most relevant work, not everything you've ever done. Select a few projects that demonstrate the breadth and depth of your content strategy skills, such as content audits, content models, content calendars, content guidelines, user research, content analysis, etc. For each project, include a brief summary of the context, the problem, the solution, the process, the results, and the impact. Use metrics and testimonials to back up your claims and show your value.

添加您的观点

Mayur Nathani ??

Founder, Growfluence | Talks on Career Development, Entrepreneurship, and Leadership | Top Voice & Speaker | Personal Brand Strategist | Lead Generation
举报内容
Select the best work and use the before and after effects with the results. Before effect - The image should reflect the work before you were handling the project. After effect - The image should reflect your results; your content strategy was used while handling the project. The result difference will say it all. Plus, the testimonial from the person will be of additional value to your prospect to work with you.

已翻译

赞

3 Showcase your process

One of the most important aspects of content strategy is the process behind it. Your portfolio and resume should not only show what you did, but also how you did it and why you did it. Explain your content strategy methodology, your tools, your techniques, and your rationale for each project. Show how you collaborated with other stakeholders, such as designers, developers, marketers, etc. Show how you adapted to changing requirements, constraints, and feedback. Show how you followed best practices and standards for content strategy.

添加您的观点

Mayur Nathani ??

Founder, Growfluence | Talks on Career Development, Entrepreneurship, and Leadership | Top Voice & Speaker | Personal Brand Strategist | Lead Generation
举报内容
Get the prospect on the call to showcase your workflow. You must share a step-by-step guide to your prospect on how the content strategy will flow. Which step should give specific results, and what will be the possible obstacles? You will have to convey this to your prospect. When you share in-depth details, it reflects your expertise as a content strategist. Your words with confidence matter the most when you convey your details to your prospect.

已翻译

赞

4 Make it easy to access

Your portfolio and resume should be easy to find, view, and navigate. Use a simple and professional format and design for both, and make sure they are consistent and coherent. Use clear headings, subheadings, bullet points, and white space to organize your information and make it easy to scan. Use keywords and phrases that match the job description and the industry. Use links, screenshots, samples, or attachments to showcase your work, but don't overload your portfolio and resume with too much information. Make sure your portfolio and resume are accessible on different devices and platforms, and test them for usability and functionality.

添加您的观点

5 Update and refine

Your portfolio and resume are not static documents. They are dynamic and evolving representations of your content strategy skills. You should update and refine them regularly to reflect your current work, achievements, and learnings. You should also tailor them to each specific opportunity you are applying for, and highlight the most relevant and compelling aspects of your skills and experience. You should also seek feedback from others, such as peers, mentors, or experts, and use it to improve your portfolio and resume.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Content Strategy

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you display your content strategy skills? I hope this helps! Let me know if you have any questions?

1

2

3

4

5

6

1 Know your audience

2 Choose your best work

3 Showcase your process

4 Make it easy to access

5 Update and refine

6 Here’s what else to consider

Content Strategy

给文章评分

感谢您的反馈

更多Content Strategy相关文章

更多相关阅读内容

How do you display your content strategy skills? I hope this helps! Let me know if you have any questions?

1

2

3

4

5

6

1 Know your audience

2 Choose your best work

3 Showcase your process

4 Make it easy to access

5 Update and refine

6 Here’s what else to consider

Content Strategy

给文章评分

感谢您的反馈

查看其他技能