How do you discuss your business strategy development experience in an interview?

2 Describe the process

Next, you need to outline the steps you took to develop and execute your strategy. You can use a framework, such as SWOT analysis, Porter's five forces, or the balanced scorecard, to organize your thoughts and demonstrate your logical thinking. You should also mention the tools, methods, and data sources you used to conduct your research, analysis, and evaluation. For example, you can talk about how you used surveys, interviews, or market reports to gather customer insights, competitor information, or industry trends.

3 Highlight the results

Finally, you need to show the impact and the value of your strategy. You can use quantitative and qualitative measures to illustrate how your strategy achieved or exceeded the objectives, improved the performance, or solved the problem. You should also mention any challenges, risks, or learnings you encountered along the way, and how you addressed them. This will demonstrate your adaptability, resilience, and continuous improvement mindset.

4 Use the STAR method

The STAR method is a helpful technique to structure your answer, which stands for Situation, Task, Action, and Result. This method allows you to organize your story in an organized and clear way, and to emphasize the most pertinent and impressive aspects of your experience. To help guide your answer, you can ask yourself these questions: what was the context or challenge you faced? What was the goal or outcome you wanted to achieve? What steps or actions did you take to develop and implement your strategy? And what were the results or benefits of your strategy?

5 Prepare examples

To prepare for your interview, you should have at least two or three examples of business strategy development experience that you can draw from. You should choose examples that are relevant to the job and the industry that you are applying for, and that showcase your skills and achievements. You should also practice your answer using the STAR method, and make sure that it is clear, concise, and coherent. You can use bullet points or notes to help you remember the key points, but avoid memorizing or reciting your answer.

6 Be confident and enthusiastic

One of the most important aspects of discussing your business strategy development experience in an interview is to convey your confidence and enthusiasm. You should speak with a positive and professional tone, and use active and assertive language. You should also show your interest and curiosity in the interviewer's questions, and ask relevant and insightful questions of your own. This will demonstrate your passion and your fit for the role and the organization.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?