How do you differentiate your value proposition and pitch in a virtual setting?

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Deal sourcing is a crucial skill for any investor, entrepreneur, or business developer. But how do you stand out from the crowd and attract the right partners, customers, or investors in a virtual setting? In this article, we will share some tips on how to differentiate your value proposition and pitch in a virtual environment, and how to leverage the tools and platforms available to create a memorable and engaging experience.

本文章的要点总结

Craft a captivating story:

Your pitch should be a journey that resonates emotionally. Use the problem-solution-benefit narrative to make a connection, incorporating vivid language and anecdotes to make your message stick.
Provide tangible evidence:

Back up your value proposition with clear examples. Let your audience "see" and "feel" the benefits you're touting. This approach lends credibility and sets you apart in the virtual space.

本摘要由 AI 和以下专家提供支持

Jacqueline Burfoot

Investment
Victoria Goso

Marketing Coordinator ?? Communication…

1 Know your audience

Before you start crafting your value proposition and pitch, you need to do some research on your target audience. What are their pain points, goals, challenges, and interests? How do they prefer to communicate and consume information? What are their expectations and criteria for evaluating opportunities? By understanding your audience, you can tailor your message and delivery to their needs and preferences, and avoid wasting time and resources on irrelevant or generic content.

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2 Define your value proposition

Your value proposition is the core of your pitch. It should clearly and concisely communicate what problem you solve, how you solve it, and why you are different from others. It should also highlight the benefits and outcomes that your audience can expect from working with you, and address any potential objections or risks. To craft a compelling value proposition, you need to focus on the value you create for your audience, not on the features or functions of your product or service. You also need to use simple and specific language, avoid jargon and buzzwords, and provide evidence or examples to back up your claims.

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Victoria Goso

Marketing Coordinator ?? Communication Specialist
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Providing evidence is the number one thing you should consider when defining what makes you different. It will also make your messaging easier and more clearer. Your target audience should be able to see, touch, taste, hear and or smell those nice words you are saying about your brand. When everyone in the game is doing the same, standing out is a challenge. But focusing on the facts and leveraging them to build your message is a must.

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3 Choose the right format and platform

The format and platform of your pitch can make a big difference in how you deliver your value proposition and engage your audience. Depending on your goals, budget, and resources, you can choose from various options, such as webinars, podcasts, videos, slides, blogs, newsletters, social media, or online events. Each option has its own advantages and disadvantages, so you need to consider factors such as the size and location of your audience, the level of interactivity and feedback you want, the quality and reliability of the technology, and the time and effort required to produce and distribute your content. You also need to ensure that your format and platform are compatible with your audience's preferences and devices, and that you follow the best practices and etiquette of each channel.

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4 Create a captivating story

One of the most effective ways to differentiate your value proposition and pitch in a virtual setting is to create a captivating story that connects with your audience on an emotional level. A story can help you illustrate your value proposition, showcase your personality and credibility, and build trust and rapport with your audience. To create a captivating story, you need to follow a clear and simple structure, such as the problem-solution-benefit framework, or the hero's journey. You also need to use vivid and descriptive language, anecdotes and metaphors, humor and emotion, and a strong call to action. You can also use visuals, sounds, or interactive elements to enhance your story and make it more memorable.

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5 Practice and prepare

No matter how good your value proposition and pitch are, they won't work if you don't deliver them well. That's why you need to practice and prepare before you go live or record your pitch. You need to rehearse your content, timing, tone, and body language, and make sure you are confident and comfortable with your message and delivery. You also need to test your equipment, software, and internet connection, and have a backup plan in case of technical issues or interruptions. You also need to prepare for questions, objections, or feedback from your audience, and have a clear follow-up strategy to maintain the relationship and move the conversation forward.

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Matthew Wong

Principal at Kamino Dental Group
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Practicing your pitch is essential for delivering a compelling and confident presentation. By rehearsing your delivery, you can refine your message, identify areas for improvement, and ensure that you convey your value proposition effectively. Practice in front of a mirror, record yourself or seek colleague feedback to enhance your presentation skills. The more you practice, the more comfortable and confident you will become, leading to a more impactful pitch that resonates with your audience.

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6 Engage and follow up

The last tip to differentiate your value proposition and pitch in a virtual setting is to engage and follow up with your audience. Engagement is crucial to build rapport, trust, and interest with your audience, and to gauge their reaction and feedback. You can engage your audience by asking questions, conducting polls or surveys, encouraging comments or chats, sharing resources or links, or offering incentives or rewards. You can also use social media, email, or other tools to keep in touch with your audience after your pitch, and provide them with more value, information, or support. By engaging and following up with your audience, you can increase your chances of converting them into leads, customers, or partners.

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Matthew Wong

Principal at Kamino Dental Group
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Following up is a crucial step in the sales process that should not be overlooked. It allows you to maintain momentum, address any lingering questions or concerns, and ultimately, close the deal. When following up, be prompt, courteous, and attentive to the needs of your prospect. Personalize your follow-up communication to demonstrate your continued interest and commitment to their success. By staying engaged and responsive, you can build trust and rapport with your prospects, increasing the likelihood of a successful outcome.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jacqueline Burfoot

Investment
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Don't do it. Insist on meeting people in person. People do business with people they like and trust. Improve your networking skills.

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How do you differentiate your value proposition and pitch in a virtual setting?

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1 Know your audience

2 Define your value proposition

3 Choose the right format and platform

4 Create a captivating story

5 Practice and prepare

6 Engage and follow up

7 Here’s what else to consider

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