How do you differentiate your lead magnet from your competitors and position yourself as an authority?

The key to differentiating your lead magnet from your competitors and positioning yourself as an authority is to define your target audience. By understanding who your ideal customer is, you can create a lead magnet that is more likely to attract and convert them. It's important to make sure that your lead magnet is relevant to your target audience. If your lead magnet is not relevant to your target audience, they are less likely to be interested in it and less likely to convert. You must make sure that your lead magnet is high quality. If your lead magnet is not high quality, your target audience is less likely to be impressed by it and less likely to convert.

Expand your understanding of audience. Most people think of it in terms of leads or prospects (those who would become end clients), when there are times when Partners, Peers, and Players should also be accounted for. Each magnet you create should align 1) with your business goals and 2) the audience "P" that best supports that goal. You want to increase short term revenue growth. -> Focus on prospects. You want to sell through affiliates or land speaking gigs. -> Focus on partners. You need favors, referrals, introductions. -> Focus on your peers. You want to leverage audiences beyond your own. -> Focus on players. That said, don't attempt to create magnets for all of these audience P's at once. Focus is still key.

When you're drop-dead brilliant, your talent can be your greatest burden. You'll be tempted to dive into the breadth and depth of the problem your lead magnet will solve. Don't do it! Instead, meet your audience where they are. Give them enough information, enough of a solution, that they can take the next couple of steps forward. Proving more than that at this point creates complexity, overwhelm, and confusion. Easy to understand = magnetic. Easy to follow = a lead that just took steps closer to you. That's what you want from your lead magnet.

Creating a lead magnet is hard enough. Don’t complicate it by choosing a format beyond your comfort zone. Play to your strengths. If you’re a writer, write. If you’re a talker, talk. If you’re a designer, make gorgeous things. This will bolster the quality of your lead magnet, and in turn, your credibility as a trusted expert. Save your comfort zone leaps for bigger business decisions.

The ultimate twist: Helping your audience see their obstacles in a way that they haven't before. It's not enough to solve their problems. That's what everyone else in your space is already doing. Differentiating yourself requires the twist of showing your audience how to see their situation through a new lens. A lens that points to possibility while exposing solutions they’ve overlooked. You need to show that you understand their situation better than they do AND solve it better than anyone else. That’s the difference between "putting a lead magnet out there," and creating a touchpoint for connection. It’s how you become the obvious choice.

“Always pointing to my offer feels sleazy.” If you feel this way, you’re not alone. And you’re right to have your hackles up. Because there is a lot of sleaze out there. You lead magnet should never be: ?Transaction-focused ?Designed to exploit desperation, vulnerabilities ?Full of outsized promises Sleaze-free lead magnets are always: ??Relationship-focused ??Rooted in creating value ??Positioned for prospects who are ready for what you do Finally, the best lead magnets make your lead a better buyer by addressing potential objections and simultaneously making it easier to explain how you do what you do, once your relationship reaches that stage.

Look at your Lead Magnet and the Hook you plan to use to continue the momentum through the funnel. How will the two work together? Is it a cohesive part of the process. Plan the outline steps as follows: ?? LEAD MAGNET And the Sales Message Framework which is the first half of the mnemonic aid HOPSCOTCH: H ook- get prospect’s attention O pener - you are the authority P roblem - reason for interest S olution - unique answer C all to Action - O bjection Handling - T est Close - C lose - H elpful follow-up -

Repurpose, repurpose, repurpose! What was originally a quiz can become an infographic, can become an audio file, can become a slew of social media posts. You soaked time and energy into this bad boy; extract all the value you can from it. Even if your lead magnet needs to retire from its original purpose, look for ways to use its content to engage and service your audience.