How do you differentiate your employer brand from your competitors and stand out in the talent market?

2 Showcase your culture and values

One of the key elements of your employer brand is your culture and values. These are the core beliefs and principles that define your company's identity, purpose, and vision. They also shape how your employees behave, interact, and collaborate. To showcase your culture and values, you need to tell authentic and engaging stories that illustrate them in action. You can use various channels and formats, such as blogs, videos, podcasts, social media, and testimonials, to share your culture and values with your potential candidates. You can also involve your current employees as brand ambassadors who can amplify your message and showcase your culture from their perspective.

3 Highlight your employee value proposition

Your employee value proposition (EVP) is the unique combination of benefits, rewards, and opportunities that you offer to your employees in exchange for their contribution and performance. Your EVP should reflect your employer brand and differentiate you from your competitors. To highlight your EVP, you need to communicate clearly and consistently what makes you a great place to work and what you expect from your employees. You can use your career site, job descriptions, employer review sites, and social media to showcase your EVP and how it aligns with your candidates' needs and aspirations.

4 Be consistent and transparent

Your employer brand is not a one-time project, but an ongoing process that requires constant monitoring and improvement. You need to be consistent and transparent in your employer branding efforts, ensuring that your message is aligned with your reality and your actions. You also need to be responsive and engaging with your potential candidates, providing them with relevant and timely information and feedback. By being consistent and transparent, you can build trust and credibility with your talent market and foster a positive candidate experience.

5 Leverage your talent network

Your talent network is the pool of potential candidates who have expressed interest in working for your company or have interacted with your employer brand in some way. Your talent network is a valuable source of talent that you can nurture and convert into applicants and hires. To leverage your talent network, you need to maintain regular and personalized communication with them, providing them with useful and relevant content, updates, and opportunities. You can also encourage referrals, recommendations, and reviews from your talent network, as they can help you expand your reach and influence in the talent market.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?