How do you develop and maintain your professional network and reputation on social media?
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Not all social media platforms are created equal when it comes to professional networking and reputation building. Depending on your industry, goals, and audience, you may want to focus on different platforms that suit your needs and preferences. For example, LinkedIn is the most popular and widely used platform for professional networking, where you can create a profile that highlights your education, experience, skills, and achievements, as well as join groups, follow influencers, and share content related to your field. Other platforms, such as Twitter, Instagram, Facebook, YouTube, Medium, or Quora, can also be used for professional purposes, depending on the type of content you want to create and share, and the type of interactions you want to have with your network.
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Listen: you can't do it all. The companies who have a presence on every single social media platform pay someone to manage those. Full time. If it's just you, be strategic. Choose the ONE platform people would most expect you to be on, and commit to learning it inside and out. As you grow, you can increase your presence across platforms - but it's better to do one really well than to do them all halfheartedly.
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Choosing the right platform that aligns with your professional goals and industry is crucial in developing and maintaining a professional network and reputation on social media. LinkedIn is a popular choice , but others can be valuable too.
One of the best ways to build and maintain your professional network and reputation on social media is to create and share valuable content that showcases your knowledge, skills, and insights, as well as provides useful information, tips, advice, or inspiration to your audience. Content can take various forms, such as blog posts, articles, videos, podcasts, infographics, slides, ebooks, or case studies, depending on the platform and the format that works best for you and your audience. The key is to create content that is relevant, engaging, informative, and original, and that reflects your voice, personality, and values. You can also share content from other sources that you find interesting, helpful, or relevant to your network, as long as you give credit and add your own perspective or comment.
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You don't define valuable - your audience does. Constantly be on the lookout for the big questions your audience is asking. Customer interviews, product reviews, even Reddit forums are great places to learn what will add actual value.
Creating and sharing content is not enough to develop and maintain your professional network and reputation on social media. You also need to engage with your network by liking, commenting, sharing, or reacting to their content, as well as initiating or joining conversations, asking or answering questions, giving or receiving feedback, or expressing gratitude or appreciation. Engaging with your network shows that you are interested, active, and supportive, and that you value their opinions, insights, and contributions. It also helps you build rapport, trust, and relationships with your network, as well as expand your reach and visibility to new potential connections.
Another important tip to develop and maintain your professional network and reputation on social media is to be consistent and authentic. Consistency means that you post content and engage with your network regularly and frequently, without being spammy or overwhelming. It also means that you maintain a coherent and clear message, tone, and style across your platforms and content, and that you align your online presence with your offline actions and goals. Authenticity means that you are honest, transparent, and respectful on social media, and that you do not exaggerate, misrepresent, or copy others. It also means that you show your personality, passion, and values on social media, and that you do not pretend to be someone or something you are not.
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If people wanted to read regurgitated BS, there's about a million new AI tools that can spoonfeed it to them. The only thing you've got over ChatGPT is being a human person. Write like it.
The last tip to develop and maintain your professional network and reputation on social media is to monitor and improve your performance. Monitoring means that you track and measure the results and impact of your social media activities, such as the number of followers, likes, comments, shares, views, clicks, or conversions. It also means that you collect and analyze feedback from your network, such as compliments, complaints, suggestions, or testimonials. Improving means that you use the data and feedback you gather to identify your strengths and weaknesses, opportunities and threats, and best practices and areas for improvement. It also means that you adjust your strategy, tactics, and content accordingly to optimize your social media performance and achieve your goals.
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