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How do you develop and maintain a survey research portfolio or resume?

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If you are interested in pursuing a career in survey research, you need to showcase your skills and experience in a way that attracts potential employers and clients. A survey research portfolio or resume is a document that highlights your relevant projects, achievements, and qualifications in the field of survey design, analysis, and reporting. In this article, you will learn how to develop and maintain a survey research portfolio or resume that showcases your value and expertise.

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1 Choose your format

Depending on your audience and purpose, you can choose between a portfolio or a resume format for your survey research document. A portfolio is a more comprehensive and detailed presentation of your work, while a resume is a more concise and focused summary of your skills and accomplishments. A portfolio can include samples of your surveys, reports, data visualizations, and feedback from clients or stakeholders, while a resume can highlight your education, certifications, awards, and publications. You can also create a hybrid document that combines both formats, or use a digital platform that allows you to link to your online portfolio from your resume.

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Ankesh Saxena

Co-Founder and CBO - Acutus AI Insights | Podcaster @ The Collaborative Canvas | TRP Magazine | Learn and Grow | Market Research | Personal Branding | Consumer Insights | Sales | ESOMAR member | MRSI Member |
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To develop and maintain a survey research portfolio or resume, highlight key projects, detailing methodologies and outcomes. Include relevant skills such as data analysis, statistical software proficiency, and research design. Showcase publications, including papers, reports, and articles, and provide examples like sample surveys or case studies. Regularly update the portfolio with new projects, skills, and achievements to keep it current and comprehensive.

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Andrew Edwards

Research/survey expert for Marketing, PR & Brand campaigns - internal and external | Results appear in top tier media (WSJ, Forbes) & prominent trade shows (CES, AWS re:INVENT)
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When preparing your portfolio, it is important to make sure you don't overdo it. Adding pages & pages of charts, graphics and more can lead to people losing interest. I would advise breaking your portfolio into sections. For example, create a healthcare section. Include a 1-pager on the various healthcare studies you worked on. Start with an example of a questionnaire followed by analysis. If it was used for PR & Marketing efforts include media where reporters covered the findings. Follow the same approach for technology, insurance and other industries. Include charts and data analysis slides but not all of them as it would become too cumbersome. If you include focus group work, think about including photos from the session.

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2 Select your projects

The next step is to select the projects that you want to include in your survey research portfolio or resume. You should choose projects that demonstrate your skills and knowledge in various aspects of survey research, such as designing questionnaires, sampling methods, data collection, data analysis, data visualization, and reporting. You should also consider the relevance and impact of your projects to your target audience and industry. For example, if you are applying for a job in health care, you might want to showcase projects that involve health-related surveys and outcomes. You should also include projects that show your ability to work with different types of data, such as quantitative, qualitative, or mixed methods.

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Andrew Edwards

Research/survey expert for Marketing, PR & Brand campaigns - internal and external | Results appear in top tier media (WSJ, Forbes) & prominent trade shows (CES, AWS re:INVENT)
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Highlight the best of the best and make them relevant to any potential future projects. If you are not experienced in Cybersecurity research be upfront about that but include other industries where the approach might overlap in Cybersecurity.

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3 Describe your role and results

For each project that you include in your survey research portfolio or resume, you should describe your role and results in a clear and concise way. You should highlight your specific contributions and responsibilities in each stage of the survey research process, such as designing the survey, selecting the sample, conducting the data collection, performing the data analysis, creating the data visualization, and writing the report. You should also emphasize the results and outcomes of your projects, such as the key findings, recommendations, or actions that were derived from your survey research. You should use metrics and numbers to quantify your results and show your impact, such as the response rate, the sample size, the margin of error, the confidence level, or the effect size.

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Andrew Edwards

Research/survey expert for Marketing, PR & Brand campaigns - internal and external | Results appear in top tier media (WSJ, Forbes) & prominent trade shows (CES, AWS re:INVENT)
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As with many professions, defining the role of all participants is extremely important for strong customer service. When conducting a survey, you might have 1 person do the entire project. In that case it is important to clearly tell the stakeholders exactly why 1 person can handle all the work. On other occasions, a team will be required. Every role needs to be defined to the client. In this day & age, clients communicate by email, call & text - so my best advice is to designate a primary point of contact for the client. The team needs to share the status of the projects so the communication can be proactive and not reactive.

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4 Update your document

Once you have created your survey research portfolio or resume, you should update it regularly to reflect your current skills and experience. You should add new projects that you have completed or participated in, and remove outdated or irrelevant projects that no longer showcase your value and expertise. You should also review and revise your document to ensure that it is clear, accurate, and error-free. You should use consistent formatting, style, and language throughout your document, and avoid jargon, acronyms, or technical terms that might confuse your audience. You should also proofread and edit your document to check for spelling, grammar, punctuation, and syntax errors.

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Andrew Edwards

Research/survey expert for Marketing, PR & Brand campaigns - internal and external | Results appear in top tier media (WSJ, Forbes) & prominent trade shows (CES, AWS re:INVENT)
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Updating your document should be an ongoing process. If you believe there is value by including a project from 5 years ago you should be ready to explain that quickly to anyone interested in your work. With the advances of AI, there is a chance some of this work might seem obsolete so be ready to dive into new approaches to stay current.

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5 Showcase your document

The final step is to showcase your survey research portfolio or resume to your potential employers or clients. You should tailor your document to suit the specific requirements and expectations of each opportunity that you apply for or pursue. You should research the organization, industry, and position that you are interested in, and highlight the skills and projects that are most relevant and valuable to them. You should also use keywords and phrases that match the job description or the project brief, and showcase your enthusiasm and interest in the field of survey research. You should also prepare to explain and elaborate on your portfolio or resume during interviews or presentations, and provide evidence and examples to support your claims.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you develop and maintain a survey research portfolio or resume?

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1 Choose your format

2 Select your projects

3 Describe your role and results

4 Update your document

5 Showcase your document

6 Here’s what else to consider

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