How do you develop a communication design strategy and plan for a specific audience and purpose?

Effective communication starts with the brass tacks: defining your purpose (informing, crisis management, etc.) and understanding your audience. Craft authentic messaging that reflects your brand voice and highlights benefits for the audience. Choose channels where your audience consumes information and leverage their strengths. Design visually appealing, clear content that maintains brand consistency. Develop a plan with a timeline, budget, assigned roles, and measurement methods. Finally, launch your plan, track results, and adapt your approach based on the data to continuously improve your communication efforts.

Take into account a marketing-focused perspective when defining problems. Analyzing the target audience's behaviors, studying market competition, and gaining consumer insights can influence the problem definition process.

Consider a marketing-oriented approach to problem definition. Understanding target audience behaviors, market competition, and consumer insights can shape the problem definition process.

La 1ere étape, c'est de déterminer le problème de la cible. Partir du point de douleur, c'est un excellent moyen d'apporter du contenu qui va élever les gens, et les aider à résoudre ce qui coince dans leur quotidien. Et c'est donc valable aussi pour notre propre communication. Il faut faire un peu d'introspection !

Le point de départ est l'objectif. Le pourquoi je veux faire de la communication, dans quel but?? Ainsi cela évite de perdre du temps, de l'argent et de l'énergie à essayer de communiquer sans réel objectif.

Look beyond the present. Conducting research not only on the current state of affairs but also on emerging trends that could impact the communication landscape.

Dans le doute, un petit PESTEL ne fait jamais de mal. Elle permet de resituer sa communication dans un contexte actuel et de bien formaliser les opportunités et menaces.

Host dedicated sessions within the ideation process. These labs can serve as incubators for groundbreaking communication concepts.

Pour le prototypage, je conseille de passer par des outils visuels : mindmap, tableaux blancs, papier, crayon... Ca permet de bouger les éléments sans limite et surtout de structurer l'approche. Je conseille l'outil "miro" !

One of my favorite brainstorming techniques is to ask a question to your team and have each person write down a solution to the question that they think of on a sticky note. Afterwards, you put the sticky notes up on the wall and group similar ideas together. From there you can see the larger picture of what general ideas you and your team have to better decide on a path of action. This method encourages more shy members of a team to put their ideas out there without fear of judgment. It can also be helpful for decision-making when there are a lot of cooks in the kitchen!

In implementing and delivering your communication product, it's crucial to finalise and produce your materials using the appropriate tools and skills. Whether it's graphic design, web design, video editing, audio editing, or writing and proofreading, ensure you utilise the necessary expertise to create high-quality outputs. The goal of this step is to bring your communication strategy to life, ensuring that your end product meets your objectives, resonates with your audience, and sets you apart from competitors. By delivering a polished and professional communication product, you can effectively convey your message and achieve your desired outcomes.

Remember, stand out! Creative visuals, strong language, clear message - grab their attention and hold it. Focus on quality, use the right tools, and keep your audience in mind.

In the final step of developing a communication design strategy, it's essential to embrace a culture of continuous learning and growth. Reflect on your communication design process and outcomes, utilising various methods such as portfolios, reports, presentations, blogs, and podcasts. By documenting your experiences, you not only showcase your achievements but also analyse both successes and failures. Extract valuable insights and lessons learned to inform future projects. Through this reflective process, you can refine your skills and strategies, continually improving your ability to create impactful communication materials that resonate with your audience and achieve your objectives.

Créer un plan de communication prend du temps. Il s'agit d'un marathon, pas d'un sprint. Acceptez que la démarche prenne du temps. Vous aurez moins de pression mais les résultats seront là !

Pour créer un plan de communication, il faut toujours partir des objectifs. Ensuite il s'agit de définir la cible, le message, le ton, le vocabulaire, les actions, le timing et le budget. Une fois réalisé, le plan de communication sert de guide et permet de garder le cap vers les objectifs définis.

Consider the power of collaboration One aspect that's often overlooked in communication design is the potential for collaboration. While individual creativity is crucial, collaborating with colleagues, clients, or other professionals can yield innovative ideas and solutions that may not have been possible otherwise. By fostering a collaborative environment, you can leverage diverse perspectives, expertise, and experiences to enhance the quality and effectiveness of your communication design projects. Whether it's brainstorming sessions, feedback loops, or co-creation workshops, embracing collaboration can lead to more impactful outcomes and enriching experiences for everyone involved.