How do you determine the value of your licensed videos?

1 Factor 1: Usage

One of the main factors that affects the value of your licensed videos is how they will be used by the licensee. For example, a video that will be broadcasted on national TV will have a higher value than a video that will be used for a small website. Similarly, a video that will be used for a long period of time or for multiple projects will have a higher value than a video that will be used for a one-time event or a single campaign. You should consider the scope, duration, and exclusivity of the usage when setting your licensing fees.

2 Factor 2: Quality

Another factor that influences the value of your licensed videos is the quality of your work. Quality can be measured by various criteria, such as the technical aspects of your video, such as resolution, frame rate, lighting, sound, and editing, as well as the artistic aspects, such as the style, story, message, and emotion of your video. The higher the quality of your video, the more value it can provide to the licensee and the more you can charge for it.

3 Factor 3: Demand

A third factor that determines the value of your licensed videos is the demand for your content. Demand can be influenced by various factors, such as the popularity of your niche, the relevance of your topic, the uniqueness of your perspective, and the size of your audience. The more demand there is for your video, the more value it can generate and the more you can ask for it.

4 Method 1: Research

One of the methods that can help you determine the value of your licensed videos is to do some research on the market. You can look at how other videographers in your field or genre are pricing their videos, what platforms or clients they are working with, and what kind of feedback they are getting. You can also use online tools or databases, such as Pond5, Shutterstock, or Videvo, to compare the prices and quality of similar videos. Research can help you get a sense of the average or range of licensing fees in your niche and adjust your prices accordingly.

5 Method 2: Negotiate

Another method that can help you determine the value of your licensed videos is to negotiate with your potential licensees. Negotiation can be a way to communicate your value proposition, understand the needs and expectations of your licensees, and find a mutually beneficial agreement. You can negotiate on various aspects of your licensing deal, such as the usage rights, the duration, the exclusivity, the royalties, and the credits. Negotiation can help you get the best possible value for your videos and build long-term relationships with your licensees.

6 Method 3: Experiment

A final method that can help you determine the value of your licensed videos is to experiment with different pricing strategies. Experimentation can be a way to test the market response, evaluate the performance of your videos, and optimize your revenue. You can experiment with different pricing models, such as flat fees, per-use fees, or subscription fees, as well as different pricing levels, such as low, medium, or high. Experimentation can help you find the optimal price point for your videos and adapt to changing market conditions.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?