How do you design and implement media tests that are valid, reliable, and scalable?
Media testing is a crucial part of media planning, as it helps you evaluate the effectiveness of your media strategies, optimize your media mix, and measure your return on investment. However, designing and implementing media tests that are valid, reliable, and scalable can be challenging, especially in a dynamic and complex media environment. In this article, you will learn some best practices and tips for conducting media tests that can provide you with actionable insights and results.