How do you design content for multiple devices?

1 Responsive design

Responsive design is a web design approach that adjusts the layout, images, and text of a website according to the screen size and orientation of the device. This helps to ensure that your content is readable and accessible on any device, from desktops to smartphones. To implement responsive design, you need to use flexible grids, media queries, and breakpoints to define how your content behaves at different resolutions and widths.

2 Adaptive content

Adaptive content is a content strategy that delivers the most relevant and appropriate content to the user based on their device, location, preferences, and behavior. This helps to personalize and optimize the user experience, as well as reduce the amount of unnecessary or redundant content. To create adaptive content, you need to use metadata, content models, and rules to define how your content changes and varies according to different factors and conditions.

3 Content hierarchy

Content hierarchy is a way of organizing and prioritizing your content based on its importance, relevance, and value to the user and the business. This helps to guide the user's attention and actions, as well as simplify and streamline the content structure. To establish a content hierarchy, you need to use headings, subheadings, lists, and visual cues to create a clear and logical flow of information and navigation.

4 Content chunking

Content chunking is a technique of breaking down your content into smaller and manageable pieces that are easier to read, understand, and remember. This helps to improve the user's comprehension and retention, as well as enhance the readability and scannability of your content. To apply content chunking, you need to use short paragraphs, sentences, and words, as well as headings, subheadings, and white space to create distinct and coherent chunks of content.

5 Content testing

Content testing is a process of evaluating and measuring the effectiveness and performance of your content on different devices and platforms. This helps to identify and fix any issues or errors that may affect the user's satisfaction and conversion, as well as gather feedback and insights to improve your content. To conduct content testing, you need to use tools, methods, and metrics to test your content's functionality, usability, accessibility, and quality.

6 Content maintenance

Content maintenance is a practice of updating and managing your content on a regular basis to ensure that it is accurate, relevant, and consistent across all devices and platforms. This helps to maintain the user's trust and loyalty, as well as boost your content's visibility and ranking. To perform content maintenance, you need to use a content management system, a content calendar, and a content audit to keep track of your content's status, schedule, and performance.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?