How do you demonstrate your web analytics skills and achievements on your resume?

Include specific examples using data, % improvement, growth etc. Data people like to see numbers 99% of the time. For example: I have a proven track record of success in these areas, as evidenced by my ability to increase website traffic by 20%, reduce bounce rate by 10%, and improve customer engagement by 15%. My expertise in analytics combined with my knowledge of resumes makes me an ideal candidate for any position related to web analytics or resume writing.

Don't just list responsibilities. Use numbers and metrics to showcase the impact of your web analytics work. Example: "Increased website conversion rate by 15% through A/B testing and landing page optimization."

add more detail on the benefits of listing web analytics skills on one's resume, and give specific examples of how to effectively communicate these skills to potential employers. We could also emphasize the importance of tailoring the list of skills to the specific job or industry, and providing evidence of experience and proficiency for each skill mentioned.

Show your skills certainly, but show them within context for specifics roles. Here’s what you found and here’s how you helped your team or your business move forward using those analytics and the story behind them that you uncovered.

I'm not OK with this part "use numbers and percentages to quantify your impact...". Most of the data we manipulate are confidential. A web analyst must inspire confidence in respecting confidentiality. Sharing data from previous projects with a recruiter can send the wrong signal: "If I hire her/him, will she/he also share our data with others?" You can talk about the integration challenges that have been met or the types of analyses that have been done, but it's best not to go into too much detail and sharing data without the clients' consent. Otherwise, you can create a personal website and use it as a demo or volunteer for a local association or local shop (always asking for their permission for sharing data, of course).

provide more specific advice on how to choose which projects to showcase, as well as the importance of highlighting the skills and tools used in each project. We could also emphasize the value of presenting the projects in a visually appealing and easy-to-understand format.

Overall this is spot on, but also it's important to emphasize the benefits of these certifications beyond just the validation of skills and knowledge. For example, certifications can also help you stand out from other candidates, increase your credibility in the industry, and potentially lead to opportunities for career advancement.

Depending on what industry the job you're applying to is in, I wouldn't overly tailor your resume, but highlight the tools and platforms you're familiar with that you know your prospective employer already uses. If you;re applying to an industry that is heavily regulated (e.g., finance, healthcare) I would make any mention of web analytics security and privacy best practices you're certified in/familiar with. This shows that prospective employer you're familiar with what data you can and can't collect with web analytics.