How do you demonstrate your outside sales value and impact to your company and customers?

1 Sales results

The most obvious way to demonstrate your value and impact as an outside sales professional is to show your sales results. This means tracking and reporting your sales activities, such as calls, meetings, proposals, and contracts, as well as your sales outcomes, such as revenue, margin, quota attainment, and customer retention. You should also benchmark your results against your goals, your peers, and your industry standards. By showing your sales results, you can prove your effectiveness, efficiency, and profitability to your company and customers.

2 Customer satisfaction

Another way to demonstrate your value and impact as an outside sales professional is to show your customer satisfaction. This means collecting and sharing feedback from your customers, such as testimonials, referrals, reviews, and ratings. You should also monitor and address any issues, complaints, or concerns that your customers may have. By showing your customer satisfaction, you can build trust, loyalty, and advocacy among your customers and prospects.

3 Market intelligence

A third way to demonstrate your value and impact as an outside sales professional is to show your market intelligence. This means gathering and analyzing information about your customers, competitors, trends, and opportunities in your territory, industry, and niche. You should also share your insights and recommendations with your company and customers, such as new products, services, features, or solutions that can solve their problems or meet their needs. By showing your market intelligence, you can position yourself as an expert, advisor, and partner to your company and customers.

4 Personal development

A fourth way to demonstrate your value and impact as an outside sales professional is to show your personal development. This means investing in your skills, knowledge, and abilities, such as sales techniques, product knowledge, industry knowledge, or communication skills. You should also seek feedback, coaching, mentoring, and training from your manager, peers, or other sources. By showing your personal development, you can improve your performance, confidence, and credibility as an outside sales professional.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?