How do you demonstrate ROI and impact with your software demo?

1 Know your audience

Before you start your demo, you need to do your homework and research your audience. Who are they, what are their roles and responsibilities, what are their challenges and needs, what are their desired outcomes and benefits, and how do they measure success? By knowing these details, you can tailor your demo to address their specific use cases, scenarios, and questions, and show them how your software can help them achieve their objectives and solve their problems.

3 Use storytelling

A good way to engage your audience and make your demo memorable is to use storytelling. Rather than presenting your software as a static product, present it as a dynamic solution that can transform your audience's situation and journey. Use a narrative structure that follows the classic problem-solution-benefit formula, and show how your software can help your audience overcome their challenges, reach their goals, and enjoy the benefits. Use stories, anecdotes, testimonials, or case studies to make your demo more relatable, credible, and emotional.

4 Involve your audience

Your demo should not be a one-way monologue, but a two-way dialogue. Involve your audience in your demo by asking them questions, soliciting their feedback, encouraging their participation, and addressing their objections or concerns. By doing so, you can build rapport, trust, and confidence with your audience, as well as uncover their hidden needs, motivations, or objections. You can also use interactive elements, such as polls, quizzes, surveys, or simulations, to make your demo more engaging and fun.

5 Follow up with proof

After you finish your demo, you need to follow up with your audience and provide them with proof of your claims and value proposition. You can do that by sending them a summary of your demo, highlighting the key points, benefits, and ROI of your software, and providing them with relevant resources, such as white papers, case studies, testimonials, or references. You can also offer them a free trial, a discount, or a guarantee to incentivize them to take action and move forward in the sales process.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?