How do you delegate social selling content tasks?

1 Identify your content goals and strategy

Before you delegate anything, you need to have a clear idea of what you want to achieve with your social selling content and how you're going to measure it. What are your objectives, your target audience, your key messages, your content themes, your content formats, and your content channels? How will you track and analyze your content performance and ROI? Having a documented content strategy will help you align your content efforts with your business goals and communicate them effectively to your delegates.

2 Assign content roles and responsibilities

Once you have your content strategy, you need to decide who will be responsible for each content task. Depending on the size and structure of your team, you may have different roles for content creation, curation, distribution, and management. For example, you may have a content writer who creates original blog posts, ebooks, or case studies; a content curator who sources relevant and timely content from other sources; a social media manager who schedules and posts content on different platforms; and a content editor who reviews and approves content before publishing. You may also have a content leader who oversees the whole process and ensures consistency and quality across all content channels.

4 Collaborate and communicate with your content delegates

Delegating content tasks also doesn't mean you can just leave them alone and expect them to deliver. You need to collaborate and communicate with your content delegates regularly to ensure they are on track, aligned, and motivated. You may want to set up regular meetings, check-ins, or reports to review your content progress, performance, and challenges. You may also want to use tools like Slack, Trello, or Google Docs to facilitate your content collaboration and communication. And don't forget to recognize and reward your content delegates for their contributions and achievements.

5 Evaluate and optimize your content delegation

Finally, delegating content tasks is not a one-time event, but an ongoing process that requires constant evaluation and optimization. You need to monitor and measure your content results and feedback, and use them to identify what's working and what's not. You may want to conduct surveys, interviews, or focus groups with your audience, your team, or your partners to get their insights and opinions on your content quality, relevance, and value. You may also want to use tools like Google Analytics, Sprout Social, or BuzzSumo to track and analyze your content metrics, such as reach, engagement, leads, conversions, and revenue. Based on your findings, you may want to adjust your content strategy, your content tasks, or your content delegates to improve your social selling outcomes.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?