How do you define your product vision using business and value proposition canvases?

1 Business Model Canvas

The business model canvas is a framework that helps you map out the key elements of your business model, such as your customer segments, value propositions, channels, revenue streams, cost structure, and key resources. It helps you identify how you create, deliver, and capture value for your customers and your business. To use the business model canvas, you can start by filling out the nine blocks with your assumptions and hypotheses, and then test and refine them with feedback and data. The business model canvas helps you define your product vision by showing you how your product fits into the bigger picture of your business and how it creates value for your customers and your stakeholders.

2 Value Proposition Canvas

The value proposition canvas is a tool that helps you design and test your value proposition, which is the promise of value that you offer to your customers. It helps you understand your customer's needs, pains, and gains, and how your product addresses them with its features, benefits, and differentiators. To use the value proposition canvas, you can start by filling out the customer profile with your customer segments, jobs, pains, and gains, and then match them with your value map, which consists of your products, services, pain relievers, and gain creators. The value proposition canvas helps you define your product vision by showing you how your product solves a specific problem for a specific customer segment and how it stands out from the competition.

3 Product Vision Statement

Once you have used the business model canvas and the value proposition canvas to visualize and validate your product idea and strategy, you can use them to craft your product vision statement. A product vision statement is a concise and compelling sentence that summarizes the essence of your product vision. It should answer three questions: Who is your target customer? What problem are you solving for them? And how are you solving it differently or better than others? A product vision statement helps you define your product vision by articulating your value proposition in a clear and memorable way.

4 Product Vision Board

A product vision board is a tool that helps you communicate your product vision to your team and stakeholders. It is a visual representation of your product vision statement, along with your target market, customer needs, product features, and business goals. It helps you align your team and stakeholders on the same page and get their feedback and buy-in. To create a product vision board, you can use a template that includes the following sections: Vision, Target Group, Needs, Product, Business Goals, and Metrics. A product vision board helps you define your product vision by showing how your product delivers value to your customers and your business.

5 Product Vision Roadmap

A product vision roadmap is a tool that helps you plan and prioritize your product development and delivery. It is a high-level overview of your product vision, along with the key milestones, features, and outcomes that you want to achieve in the short, medium, and long term. It helps you align your product vision with your product strategy and roadmap, and communicate your progress and expectations to your team and stakeholders. To create a product vision roadmap, you can use a template that includes the following sections: Vision, Themes, Goals, Features, and Timeframes. A product vision roadmap helps you define your product vision by showing how your product evolves and grows over time.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?