How do you define your product value proposition and positioning with user research?
As a product engineer, you want to create solutions that solve real problems for your users and deliver value to your business. But how do you know what your users need, want, and expect from your product? How do you communicate your product's benefits and differentiation to your target market? That's where user research comes in. User research is the process of gathering and analyzing data from your potential and existing users to understand their behaviors, motivations, pain points, and goals. By conducting user research, you can define your product value proposition and positioning, which are the core elements of your product strategy and marketing. In this article, we'll show you how to use user research methods to craft a compelling value proposition and positioning for your product.