How do you define success for your live streaming events?

When I initially began live streaming, now almost 3 years ago, my only goal was to build brand awareness. I was new to LinkedIn and had a very small network. I wasn't quite sure what would be the theme of my show, but I did know that I wanted to be sure that each and every show would create value for whoever was watching. I also set the intention that I would go Live each and every week at that same date and time. Consistency is key to achieving success. Week by week, I just kept showing up with an interesting topic to discuss. Then I began having a guest join me each week, which set the theme of being a weekly interview show. Three years later, I'm still enjoying the ride.

In my experience, it's key prioritize different metrics over time: New Stream: Reach: Assess initial audience interest to tailor content effectively Views: Track live/on-demand viewership for insights into content appeal Engagement: Monitor interactions to gauge audience involvement and content effectiveness Established Stream: Retention: Measure viewer attention to refine content and retention strategies Engagement: Track interactions to sustain audience interest and foster community engagement Conversion: Evaluate viewer actions to assess content's impact DO: Set clear goals for data-driven content strategy DON'T: Get lost in vanity metrics; prioritize improvement over time Strategic metric selection fuels live streaming success! ??

In a people-based approach, requesting feedback goes beyond simply collecting data; it becomes an opportunity to actively engage and build meaningful relationships with your audience. This is especially relevant during live shopping sessions, where you can interact in real-time with your audience through polls, Q&A sessions, and quizzes. By asking for feedback live, you show genuine interest in your audience's experiences, needs, and values. Actively listening and responding to immediate feedback creates a community-driven environment that puts the people behind the screens at the center, making the shopping experience more interactive and engaging.

?? Our 2 Global Award-Winning live shows #ShoutOutSaturday & #WhatsGoodWednesday are widely viewed+touch the hearts of millions. We welcome people from all over the??every time we're LIVE+been internationally viewed in 120+countries +the impact+reach is constantly growing. Named “2020 Best LIVE Festive Show of The Year” @ the IBM TV Awards out of thousands of hrs of programming, SOS+WGW have aired for 5+YRS & 500+LIVE consecutive episodes. Our global award-winning #LinkedinLIVE shows have been featured in Forbes/ThriveGlobal/NASDAQ/YahooFinance/RokuTV/TheCW/ Multiple Best-Selling Books/By live-streaming platform providers like ECAMM+StreamYard/Syndicated on multiple SmartTV Networks. It's such an honor+speaks to the global reach possible.

Success defined? Many who've watched/participated LIVE on SOS+WGW have described how their lives have been positively transformed. This isn't only true for those who??the show LIVE, but those supporting thru comments+are part of the PositiveVibeTribe. As a community that goes beyond the show, people connect on+off platforms, attend 1 another's events+appearances+are always there for 1 another. W/the encouragement of the community in the comments+us hosts, people step into this place where they’re not comfortable+even terrified+witnessed the growth 1st hand+THEY feel it too! We ALL deserve a place where we feel safe+encouraged to grow! We're given the honor+privilege of creating such a space that's fiercely protected+maintained by the PVT.