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Last updated on 2024年9月26日

How do you define a minimum viable product (MVP) for your lean startup?

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If you are a lean startup founder, you probably know that building a successful product is not about guessing what customers want, but about learning from their feedback. But how do you test your assumptions and validate your ideas without wasting time and money on building a full-fledged product? The answer is to create a minimum viable product (MVP) that delivers the core value proposition of your solution to a small group of early adopters.

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1 What is an MVP?

An MVP is not a prototype, a demo, or a beta version of your product. It is a simplified version of your product that has enough features and functionality to solve a real problem for a specific segment of customers. The goal of an MVP is to test your hypothesis about the problem, the solution, and the market fit, and to collect feedback that will help you improve your product and business model.

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Jorge Zavala

Working with Professionals converting ideas into a scalable business.
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The best way to find an idea valuable is to bring it down into a shape that can be used for your potential customers. Thinking is great. Making a helpful idea is a challenge. Put your mind in building mode, sketch what you want to build, and decide what minimum element is needed to validate your solution. Then let the people provide feedback on usefulness, the value generated, and attractiveness.

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Eric Caba?as

I turn ideas into profitable B2B businesses | Digital Project Manager | 7+ years of experience
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Un MVP es una herramienta para validar hipótesis. Idealmente, debería tener una única funcionalidad, aquella que sea más importante para los usuarios y que nos permita validar nuestras hipótesis. El MVP tiene que ser lo suficientemente sencillo de construir como para que incluso lo podamos desechar rápidamente para armar uno nuevo si es necesario. La idea detrás de un MVP es que permita obtener certezas basadas en el funcionamiento de la solución y nos evite desarrollar en base a opiniones propias.

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Maria Luiza Marinho

Innovation & Product Management | Agile Leader | Startup Mentor
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O MVP é mais que um teste inicial; é a narrativa do seu produto em evolu??o. Ao integrar feedbacks e ajustar rapidamente, a cada itera??o você constrói uma compreens?o mais profunda das demandas do mercado, moldando um negócio sustentável e que atende às reais necessidades do cliente.

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2 How to define an MVP?

Defining an MVP is not a one-size-fits-all formula, as it depends on the product vision, target market, and learning objectives. Generally, you should start with a problem statement that defines the customer pain point. Then, prioritize key assumptions about the problem, solution, and customers based on their risk and uncertainty. Create a value proposition that explains how your product will solve the problem and deliver value. Select the minimum set of features and functionality to deliver the value proposition and test assumptions. Build your MVP using existing tools or creating mockups or wireframes. Launch your MVP to a small group of early adopters for feedback. Measure results using quantitative and qualitative data, such as usage metrics or surveys. Learn from the feedback and pivot, persevere, or iterate on your product based on the evidence.

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Eric Caba?as

I turn ideas into profitable B2B businesses | Digital Project Manager | 7+ years of experience
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Tu foco principal como emprendedor siempre debe ser el problema. Y en concreto uno que suponga un dolor para tu cliente ideal. Con eso en mente te puede enfocar en las diferentes fases de definición: 1. Investigación de mercado para identificar necesidades 2. Definición de funcionalidades básicas 3. Creación de un prototipo mínimo. 4. Pruebas de usabilidad 5. Iteración A partir de allí se trata de ponerlo a disposición del mercado y entender como tus usuarios ideales están interaccionando con tu solución. Esto te permitirá aprender y dejar que los propios clientes guíen las evoluciones de tu solución en el futuro.

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3 Why is an MVP important?

An MVP is important for multiple reasons, such as validating your assumptions and hypotheses, learning from customers, generating early traction and interest for your product, reducing the risk of failure, and saving time and resources. It helps you understand customer needs, preferences, and behaviors better; build a loyal fan base; make data-driven decisions; and adapt to market changes by focusing on the most essential features and functionality that deliver value.

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Eric Caba?as

I turn ideas into profitable B2B businesses | Digital Project Manager | 7+ years of experience
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An MVP is essential in lean methodology because it allows you to test your idea with minimal effort and resources. By launching a basic version of your solution, you: → Gather real feedback from users early on → Avoid wasting time and money on unnecessary features → Gain real-time insights, enabling faster iteration It’s all about learning quickly, improving, and minimizing risk before fully committing to development.

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4 What are some examples of MVPs?

Successful products such as Dropbox, Airbnb, Zappos, and Spotify all started as MVPs and evolved over time with customer feedback. Dropbox began with a video that showed how the product would work, generating thousands of sign-ups. Airbnb started as a website offering air mattresses and breakfast to conference attendees and proved there was a market for alternative accommodation. Zappos began by taking photos of shoes from local stores and shipping them to customers. Finally, Spotify tested the value proposition of unlimited music access with a desktop app that offered free music streaming with ads. Through this process, the founders were able to learn from their guests, hosts, and customers about customer service and logistics.

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5 What are some pitfalls to avoid when defining an MVP?

Defining an MVP is not easy, and there are some common mistakes that you should be aware of. For example, building too much or too little can lead to wasted time and money on features customers don't care about or don't understand. Additionally, it is important to define success criteria with clear and specific goals and metrics that align with your learning objectives and value proposition. Furthermore, gathering feedback from different sources and methods such as surveys, interviews, analytics, or experiments is essential for learning from customers and improving your product. Finally, analyzing the feedback and making data-driven decisions based on the evidence will help you iterate on your product and make it better.

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6 How to improve your MVP?

Your MVP is not a final product, but a starting point for your learning journey. You should always look for ways to improve your MVP based on customer feedback and market trends. To do this, focus on the core features and functionality that deliver value to your customers and solve their problem. Additionally, design with your customers in mind to understand their needs, goals, motivations, and pain points. Be flexible and adaptable to changing customer expectations and market conditions by experimenting with different ideas and approaches. Utilize user feedback and testing to validate assumptions and improve user experience. Learn from your failures and successes, then pivot, persevere, or iterate based on the evidence.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you define a minimum viable product (MVP) for your lean startup?

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1 What is an MVP?

2 How to define an MVP?

3 Why is an MVP important?

4 What are some examples of MVPs?

5 What are some pitfalls to avoid when defining an MVP?

6 How to improve your MVP?

7 Here’s what else to consider

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