How do you define and measure the success of your live streaming and recording events?

2 Engagement and feedback

Another way to measure the impact of your live streaming and recording events is to look at how your audience interacts with your content and with you. Engagement and feedback can take many forms, such as likes, comments, shares, questions, polls, surveys, ratings, reviews, testimonials, or referrals. These metrics can help you gauge the level of interest, satisfaction, loyalty, and advocacy of your audience, as well as the value and effectiveness of your content. You can use tools like social media platforms, email marketing, chatbots, or online surveys to collect and analyze these data.

3 Conversion and revenue

The ultimate goal of your live streaming and recording events is to generate some kind of action or outcome from your audience, such as signing up, buying, donating, subscribing, or downloading. These are the conversion and revenue metrics that can show you the return on investment (ROI) of your events. You can use tools like Google Analytics, eCommerce platforms, CRM systems, or other tracking software to measure the number of leads, sales, donations, subscriptions, or downloads that result from your events. These metrics can help you optimize your funnel, pricing, offer, and call to action.

4 Quality and performance

The technical aspects of your live streaming and recording events can also affect your impact and reputation. You want to ensure that your events are delivered with high quality and performance, without any glitches, delays, or interruptions. You can use tools like OBS Studio, Streamlabs, or other software to monitor the quality and performance of your video and audio, such as resolution, bitrate, frame rate, latency, buffer rate, and error rate. These metrics can help you troubleshoot any issues, adjust your settings, and choose the best equipment and platform for your events.

5 Benchmarking and comparison

The final step in measuring your live streaming and recording impact is to compare your results with your goals, expectations, and competitors. You want to know how well you are doing in relation to your objectives, industry standards, and market trends. You can use tools like Google Trends, SimilarWeb, or other analytics to benchmark and compare your metrics with those of other similar events, channels, or brands. These metrics can help you identify your strengths, weaknesses, opportunities, and threats, and set realistic and achievable targets for improvement.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?