How do you define creativity in the context of digital platforms?

Creativity is allowing yourself to follow your curiosity to the point where unlikely connections start connecting in new, unexpected ways. As we follow that curious path, we come across tools and resources that help us explore, strengthen, and build those creative connections. Digital platforms have become a significant tool for inspiring, sharing and creating. Going down the rabbit hole leads to unexpected places and curious finds.

Viewing creativity as the ability to deliver a unique, engaging, and memorable user experience. It's like creating a masterpiece that resonates. Creativity on digital platforms means crafting content, visuals, and interactions that captivate and leave a lasting impression. Limiting creativity to aesthetics alone. It's like appreciating a painting only for its colors. While visuals are essential, true digital creativity also involves innovative problem-solving, storytelling, and user-centric design.

The broader your range of influences, the more you can draw upon a rich reservoir of ideas and perspectives, enriching your creative toolkit for everything you do.

We name "creativity" an unexpected event or decision in an apparently unrelated or static situation. While creativity is just a decision about an action to take and it's based on the already existing or available data, what we actually understand by "creativity" is that action that breaks some boundaries, some norms in an unexpected way and its result is admirable. Creativity is also related to natural "curiosity". Curiosity might be the precursor of creativity as it's that element that drives attention, and allocate energy toward a situation. So, shortly, creativity is the unexpected and admirable assembling of the available data. In order to be creative you need to be curious and have data.

Creativity in the context of digital platforms is like finding a unicorn in a virtual forest—it's about bringing fresh ideas, innovative approaches, and a touch of magic to the digital realm. It's the art of thinking outside the pixelated box, crafting engaging content, and designing user experiences that make people go "Wow!" So, in short, creativity on digital platforms is the secret ingredient that transforms a dull online presence into a captivating digital wonderland.

Digital platforms are essentially replacing the key component of the classic paradigm of solving a problem: the human presence. In this context, creativity will play an even more crucial role in the future of digital products. Creativity is a signal for the user that the product pays attention and invest energy not only towards solving one's problems but also towards hearing and understanding the person behind the user. We all need to solve some problems but how we solve them makes the difference. Using creativity as a way of creating smart and sensible connections will drive the success of future digital products.

Seamlessly integrate data-driven insights into your creative process to enhance your content's impact. Utilize analytics to uncover audience preferences, engagement patterns...

You need to experiment. Continuously iterate and refine your creative process based on feedback and insights from your audience.

I believe that we are entering a phase of hyper-creativity. During the Web 2.0 phase creativity on social platforms has flourished but much of it has been mundane and lacking in originality. However, I feel that web3 and Generative AI have give creators new tools for exploring at a far more detailed level. Also as AI commoditises mundane work, it will stretch the artist to produce more imaginative and original works that can not be produced by computers alone. Artists collaborating with data scientists and other disciplines will produce whole new genres of content.