How do you deal with video production competition?

1 Find your niche

One of the best ways to deal with video production competition is to find your niche and focus on it. A niche is a specific area or topic that you specialize in, such as weddings, documentaries, sports, or animation. By finding your niche, you can showcase your expertise and passion, attract your ideal clients, and differentiate yourself from other video producers who offer generic services. To find your niche, you need to do some research and analysis, such as identifying your strengths and weaknesses, your target audience and their needs, and the gaps and opportunities in the market.

2 Set your rates

Another important aspect of video production competition is setting your rates. Your rates should reflect your value and quality, as well as the market demand and supply. You don't want to charge too low and undersell yourself, or too high and scare away potential clients. To set your rates, you need to consider several factors, such as your experience and skills, the scope and complexity of the project, the duration and deadline, the equipment and software you use, and the overhead and expenses you incur. You also need to compare your rates with other video producers in your niche and location, and adjust them accordingly.

3 Improve your skills

To deal with video production competition, you also need to improve your skills and keep up with the latest trends and technologies in video production. Video production is a dynamic and evolving field, where new tools and techniques are constantly emerging and changing. You need to stay on top of the game and learn new skills that can enhance your video production quality and efficiency. You can improve your skills by taking online courses, attending workshops and webinars, reading blogs and magazines, watching tutorials and podcasts, and joining online communities and forums.

4 Market your services

Another way to deal with video production competition is to market your services and build your brand. Marketing your services can help you reach more potential clients, increase your visibility and credibility, and showcase your portfolio and testimonials. You can market your services by creating a professional website, social media accounts, and blog, where you can share your work, your story, and your value proposition. You can also network with other video producers, clients, and influencers, and ask for referrals and recommendations. You can also use online platforms and directories, such as Upwork, Fiverr, and Vimeo, to promote your services and find new opportunities.

5 Manage your time

One more tip to deal with video production competition is to manage your time effectively and efficiently. Video production can be a time-consuming and stressful process, where you have to juggle multiple tasks and deadlines, such as planning, shooting, editing, reviewing, and delivering. You need to manage your time well and prioritize your tasks, so that you can meet your clients' expectations and avoid burnout. You can manage your time by using tools and apps, such as calendars, timers, and trackers, to schedule your work, set goals and milestones, and track your progress and performance. You can also delegate or outsource some tasks, such as accounting, legal, or administrative, to save time and focus on your core video production activities.

6 Handle feedback

The last tip to deal with video production competition is to handle feedback gracefully and professionally. Feedback is an essential part of video production, where you can get valuable insights and suggestions from your clients, peers, and audience, to improve your work and grow your skills. However, feedback can also be challenging and frustrating, especially if it is negative, vague, or conflicting. You need to handle feedback with a positive and open attitude, and avoid taking it personally or defensively. You need to listen to feedback carefully, ask for clarification and examples, thank and acknowledge the feedback giver, and implement the feedback that is relevant and constructive.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?