How do you deal with negative NPV projects that have strategic value?
Capital budgeting is the process of evaluating and selecting long-term investments that align with your business goals and strategy. One of the most common tools for capital budgeting is net present value (NPV), which measures the difference between the present value of cash inflows and outflows of a project. A positive NPV means that the project is profitable and adds value to your firm, while a negative NPV means that the project is unprofitable and destroys value. However, not all projects can be judged solely by their NPV. Sometimes, you may encounter negative NPV projects that have strategic value for your firm, such as entering a new market, creating a competitive advantage, or enhancing your reputation. How do you deal with these projects? Here are some tips to help you make better capital budgeting decisions.