How do you deal with low confidence and support values in your data mining projects?
Data mining is the process of discovering patterns and insights from large and complex datasets. It can help you make better decisions, optimize processes, and uncover new opportunities. However, data mining also comes with some challenges, such as dealing with low confidence and support values in your results. Confidence and support are two measures of how reliable and frequent a rule or a pattern is in your data. For example, if you are mining customer transactions, you might find a rule that says "if a customer buys bread, they also buy butter 80% of the time". The confidence of this rule is 80%, and the support is the percentage of transactions that contain both bread and butter. Low confidence and support values can indicate that your rule or pattern is not very useful, valid, or generalizable. How can you deal with this problem? Here are some tips to improve your confidence and support values in your data mining projects.
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