How do you create a VR strategy that aligns with your business goals?

1 Define your objectives

The first step is to clearly define what you want to achieve with VR and how it fits into your overall business strategy. What problem are you trying to solve? Who is your target audience? What are the benefits and outcomes you expect from VR? How will you measure and evaluate your success? Having a clear vision and purpose for your VR project will help you focus on the most relevant and effective solutions.

2 Research your market and competitors

The next step is to research your market and competitors to understand the current trends, opportunities, and challenges in VR. What are the best practices and standards in your industry or domain? What are the customer needs and expectations for VR? What are the gaps and pain points that you can address with VR? How are your competitors using VR and what are their strengths and weaknesses? By conducting a thorough market and competitor analysis, you can identify your unique value proposition and competitive advantage in VR.

3 Choose your platform and tools

The third step is to choose the right platform and tools for your VR project based on your objectives, budget, and technical requirements. There are different types of VR devices, such as headsets, controllers, trackers, and haptics, that offer different levels of immersion, interactivity, and realism. There are also different software tools, such as game engines, frameworks, and libraries, that enable you to create and publish VR content. You need to select the platform and tools that best suit your project goals, audience, and resources.

4 Design your VR experience

The fourth step is to design your VR experience with your user in mind. You need to consider the user journey, the interaction design, the visual design, the audio design, and the narrative design of your VR project. You need to create a storyboard, a prototype, and a user interface that convey your message, engage your user, and achieve your objectives. You also need to test and iterate your design with feedback from your user and stakeholders.

5 Develop and deploy your VR project

The fifth step is to develop and deploy your VR project using the platform and tools you have chosen. You need to follow the best practices and guidelines for VR development, such as optimizing performance, ensuring accessibility, avoiding motion sickness, and ensuring security and privacy. You also need to test and debug your VR project for any errors or issues before launching it. You need to choose the right distribution channel, such as an app store, a website, or a physical location, to reach your target audience.

6 Monitor and improve your VR project

The final step is to monitor and improve your VR project based on the data and feedback you collect. You need to measure and analyze the key performance indicators (KPIs) and metrics that reflect your objectives, such as user engagement, retention, satisfaction, conversion, and impact. You also need to solicit and respond to user feedback, reviews, and comments to identify the strengths and weaknesses of your VR project. You need to update and improve your VR project based on the insights and suggestions you gather.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?