How do you create visually appealing proposals for your readers?

1 Choose a clear and catchy title

Your title is the first thing your readers will see, so make it clear, catchy, and relevant. A good title should summarize your main point, highlight your value proposition, and spark curiosity. Avoid vague, generic, or boring titles that don't tell your readers what they can expect from your proposal. Instead, use specific, descriptive, and engaging words that capture their interest and convey your benefits.

2 Use a consistent and attractive layout

Your layout is the way you organize and present your content on the page. A consistent and attractive layout can make your proposal easier to read, understand, and remember, as well as create a positive impression of your brand and credibility. To achieve this, use a simple and legible font that matches your tone and style. Additionally, utilize headings, subheadings, bullet points, white space, margins, alignment, colors, shapes, borders, logos, icons, and graphics to break up text, create balance and harmony, contrast and emphasis, and reinforce your identity and message.

4 Write concise and compelling text

When writing your proposal, the text should be concise and compelling to keep your readers engaged. Writing in a clear and simple language, free of jargon or complex words, is essential. Additionally, you should use a positive and confident tone that reflects your expertise. Writing in an active voice that shows your responsibility and involvement is also key. Moreover, using a personal and friendly voice can help you connect with your readers and show empathy. Avoiding negativity, doubt, exaggeration, passive voice, indirect speech, unnecessary words, impersonal language, and formal or cold voice will help ensure your message is effective.

6 Proofread and polish your proposal

Before you send your proposal, it's important to proofread and polish it to ensure that it is error-free, consistent, and professional. This will help enhance your reputation and increase your chances of success. To proofread and polish your proposal, you can use online tools such as Grammarly for checking spelling, grammar, and punctuation; Hemingway for checking content gaps, inconsistencies, or redundancies; Canva for checking design glitches, overlaps, or misalignments; and Peergrade for asking someone else to review your proposal and give feedback.