How do you create viral content with SMO tools?

1 What is SMO?

SMO is the process of optimizing your social media presence and content to increase visibility, reach, and influence online. Different strategies and techniques can be used to enhance social media profiles, pages, groups, hashtags, and posts. The benefits of SMO include improved organic search ranking and traffic as well as building trust and credibility with your audience. It also enables you to connect with your target market and potential customers by creating engaging content. Additionally, SMO allows you to monitor and measure performance and impact using analytics and insights.

2 How to use SMO tools?

SMO tools are software applications or platforms that can help you optimize your social media content and campaigns. For example, Canva, Lumen5, and BuzzSumo can assist with content creation, while Buffer, Hootsuite, and CoSchedule help with content distribution. Additionally, Facebook Ads, Twitter Ads, and LinkedIn Ads can be used for content promotion. Finally, Google Analytics, Sprout Social, and Socialbakers provide data analysis to track and optimize results.

3 How to create viral content?

Viral content is content that spreads rapidly and widely on social media, generating a lot of views, likes, comments, and shares. This type of content can range from blog posts to infographics, videos, or memes. However, not all content can go viral. To create viral content, you must consider the emotion it will evoke from the audience, the value it provides, its relevance to the audience's interests and needs, its novelty, and its timing. For instance, strong emotional responses such as joy, anger, surprise or curiosity can drive people to share the content with others who may feel the same way. Furthermore, providing value such as information, entertainment, inspiration or education can motivate people to share it with others who might benefit from it. Relevance is also key as it attracts people to click on and consume content that matches their preferences and expectations. Additionally, offering something new or unexpected can catch people's attention and curiosity and make them want to explore and share the content. Lastly, aligning with current trends or events will increase the chances of reaching a large and active audience.

4 How to distribute viral content?

Creating viral content is only half the battle, and in order to reach and engage your target audience you need to distribute it effectively. To do this, choose the right platforms for your content, such as Instagram or TikTok for young and creative audiences, or LinkedIn or Twitter for professional and business-oriented audiences. Additionally, optimize your content for each platform by using the right format, size, length, keywords, hashtags, captions, and tags. Leverage your existing followers, fans, customers, partners, influencers, and advocates to amplify your content by asking them to like, comment, share or review it. You can also collaborate with them to create user-generated or co-branded content. Finally, monitor and adjust your strategy by using analytics tools to measure reach, engagement, conversions and ROI; as well as social listening tools to track mentions and sentiments.

5 How to measure viral content?

Measuring viral content is essential to understand its impact and effectiveness. To do this, you can use various metrics and indicators, such as views, likes, comments, shares, clicks, leads, and sales. These metrics give you the ability to compare your viral content with your other content and see what works and what doesn't. Additionally, they can be used to set goals and benchmarks for your future content and campaigns.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?