登录查看更多内容

How do you create a value proposition for an agile business?

由人工智能和领英社区提供技术支持

A value proposition is a statement that summarizes the benefits and value that your business offers to your customers. It helps you communicate your unique selling points and differentiate yourself from your competitors. But how do you create a value proposition for an agile business, one that can adapt quickly and continuously to changing customer needs and market conditions? In this article, we will explore some steps and tips to help you craft a compelling value proposition for an agile business.

此文章中的业界达人

由社区从 11 条内容中精选。了解更多

1 Understand your customers

The first step to creating a value proposition for an agile business is to understand your customers. Who are they, what are their problems, needs, goals, and preferences? How do they perceive and evaluate your products or services? What are their alternatives and how do they compare? To answer these questions, you need to conduct customer research, such as interviews, surveys, observations, or experiments. You also need to segment your customers into different groups based on their characteristics, behaviors, and needs, and create customer personas that represent each segment.

添加您的观点

Vick Tipnes

Healthcare Entrepreneur I Founder of The Rise Conference | Amazon Best Selling Author “Did You Sell Your Soul?”
举报内容
In today's age, customers crave personalized experiences. Leverage technology to gather and analyze customer data to tailor your value proposition for each segment and even individual customers

已翻译

赞
Sacha Cornuault

Research Consultant, NeuroLeadership Institute | Neuroscience and strategy for business growth.
举报内容
Recognizing the diversity in customer personas is important. Companies that continuously engage and re-engage with their clientele, adapting to their evolving needs, hold a competitive edge in understanding real-time market demands.

已翻译

赞
David Kolb

Human-Centered AI Innovation, Strategy & Advisory | Educator @ IDEO U, Kellogg, Imperial | Cyclist ??♂? | Photographer
举报内容
Adopt a design thinking approach to deeply understand unmet customer needs. Go beyond just researching their demographics and stated preferences. Observe their actual behaviours, empathise with their emotions, and uncover insights through experiments and prototypes. This human-centered process will reveal unexpected problems to solve.

已翻译

赞

2 Define your value drivers

The next step is to define your value drivers, the specific benefits and value that your business provides to your customers. These are the reasons why your customers choose you over your competitors, and why they are willing to pay for your products or services. To identify your value drivers, you need to analyze your customer research data and find out what are the most important, relevant, and unique aspects of your value proposition. You also need to quantify your value drivers, such as by using metrics, evidence, or testimonials, to make them more concrete and credible.

添加您的观点

Vick Tipnes

Healthcare Entrepreneur I Founder of The Rise Conference | Amazon Best Selling Author “Did You Sell Your Soul?”
举报内容
To enhance your value proposition, go beyond identifying value drivers – quantify them with precision. Utilize data analytics to measure and track the impact of each value driver on your customers.

已翻译

赞
David Kolb

Human-Centered AI Innovation, Strategy & Advisory | Educator @ IDEO U, Kellogg, Imperial | Cyclist ??♂? | Photographer
举报内容
Identify value drivers by analysing cultural artefacts like language, artefacts, and practices. Understand the deeper meaning behind behaviours. Develop small scrappy prototypes to validate assumptions about delivering value. Run small-scale experiments and get customer feedback.

已翻译

赞

3 Align with your agile capabilities

The third step is to align your value drivers with your agile capabilities, the ways that your business can deliver and improve your value proposition in a fast and flexible manner. These are the factors that enable you to respond to changing customer needs and market conditions, and to create and test new ideas and solutions. To align your value drivers with your agile capabilities, you need to consider how you can leverage your core competencies, resources, processes, and culture to create value for your customers. You also need to identify and prioritize the opportunities and challenges that you face in delivering and enhancing your value proposition.

添加您的观点

Sacha Cornuault

Research Consultant, NeuroLeadership Institute | Neuroscience and strategy for business growth.
举报内容
True agility is not just about rapid changes but about strategic, valuable adjustments. Businesses that can recalibrate their strategies based on real-time feedback, without compromising their core values, exhibit resilience and agility.

已翻译

赞
Vick Tipnes

Healthcare Entrepreneur I Founder of The Rise Conference | Amazon Best Selling Author “Did You Sell Your Soul?”
举报内容
Recognize that the alignment of value drivers with agile capabilities is an ongoing process. Implement iterative feedback loops to refine your value proposition incrementally.

已翻译

赞
David Kolb

Human-Centered AI Innovation, Strategy & Advisory | Educator @ IDEO U, Kellogg, Imperial | Cyclist ??♂? | Photographer
举报内容
Align capabilities by nurturing shared values and a growth mindset at all levels. Take an ecosystem view of capabilities. Consider how partners and alliances can complement your agility. Leverage APIs and platforms to tap into broader capabilities.

已翻译

赞

4 Craft your value statement

The final step is to craft your value statement, a concise and compelling summary of your value proposition for an agile business. Your value statement should communicate who your target customers are, what value drivers you offer them, and how you deliver and improve them with your agile capabilities. Your value statement should also highlight your unique selling points and differentiate you from your competitors. To craft your value statement, you need to use clear and simple language, avoid jargon and buzzwords, and focus on the benefits and value for your customers.

添加您的观点

David Kolb

Human-Centered AI Innovation, Strategy & Advisory | Educator @ IDEO U, Kellogg, Imperial | Cyclist ??♂? | Photographer
举报内容
Tell value stories that tap into universal human motivations and themes. Instead of presenting a polished statement, weave in real anecdotes that exemplify your agility. Narrate when your business quickly pivoted in response to unforeseen challenges or capitalised on a sudden market opportunity. Create an emotional connection beyond functional benefits.

已翻译

赞

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Sacha Cornuault

Research Consultant, NeuroLeadership Institute | Neuroscience and strategy for business growth.
举报内容
Consistency between promises and delivery strengthens brand trust. While agility implies adaptability, businesses must ensure that their core promises to customers remain unbroken.

已翻译

赞
David Kolb

Human-Centered AI Innovation, Strategy & Advisory | Educator @ IDEO U, Kellogg, Imperial | Cyclist ??♂? | Photographer
举报内容
Turn your value proposition into a brand story that connects emotionally with customers. Share your origin story and ideals to build rapport. Highlight customer success stories to make it relatable. This narrative approach makes your value more memorable and meaningful.

已翻译

赞

Business Strategy

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you create a value proposition for an agile business?

1

2

3

4

5

1 Understand your customers

2 Define your value drivers

3 Align with your agile capabilities

4 Craft your value statement

5 Here’s what else to consider

Business Strategy

给文章评分

感谢您的反馈

更多Business Strategy相关文章

更多相关阅读内容

How do you create a value proposition for an agile business?

1

2

3

4

5

1 Understand your customers

2 Define your value drivers

3 Align with your agile capabilities

4 Craft your value statement

5 Here’s what else to consider

Business Strategy

给文章评分

感谢您的反馈

查看其他技能