How do you create value and differentiation with creativity and innovation?

1 Define your goals and criteria

Before you start brainstorming or prototyping, you need to have a clear vision of what you want to achieve with your creativity and innovation project. What problem are you trying to solve? Who are you solving it for? What are the benefits and outcomes you expect? How will you measure your success??? These are some of the questions you need to ask yourself and your team to define your goals and criteria for evaluating your creativity and innovation. Having a clear direction and purpose will help you focus your efforts and avoid wasting time and resources on irrelevant or impractical ideas.

3 Seek inspiration and diversity

One of the key factors that influence your creativity and innovation is your exposure to different sources of inspiration and diversity. This means that you need to constantly seek new information, perspectives, experiences, and insights that can spark your imagination and challenge your assumptions. You can do this by reading books, articles, blogs, podcasts, or watching videos, documentaries, or TED talks that relate to your topic or industry, or that cover other domains that interest you. You can also network with people from different backgrounds, cultures, disciplines, or sectors, and exchange ideas, opinions, and feedback. By seeking inspiration and diversity, you can expand your knowledge, broaden your horizons, and discover new opportunities for creativity and innovation.

5 Communicate your value and differentiation

Finally, once you have created a valuable and differentiated idea, product, or service, you need to communicate it effectively to your target market and convince them to buy it or use it. This means that you need to craft a compelling value proposition and differentiation statement that clearly articulates what your idea, product, or service does, how it solves a problem or meets a need, and why it is better or different from the alternatives. You also need to choose the right channels, platforms, and media to reach your audience and deliver your message in a clear, concise, and engaging way. By communicating your value and differentiation, you can attract, retain, and delight your customers and users.