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How do you create and use mobile apps for marketing purposes?

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Mobile apps are powerful tools for marketing your products or services, engaging your customers, and building your brand. But how do you create and use mobile apps for marketing purposes? In this article, you will learn the basics of mobile app development, design, promotion, and analytics.

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Yuri Moreno

SEO & Performance Advisor | Helping Businesses with Proven SEO Strategies | Expert in Driving Organic Growth
Jeremy Merrell Williams

I Launch & Scale Premium Brands with a laser focus on Customer Acquisition and Brand Management. Luxury | Beauty |…
Atishay Jain

Director - Marketing at SplashLearn

1 Choose your platform

The first step to create a mobile app is to decide which platform you want to target. There are two main options: native apps and cross-platform apps. Native apps are designed for a specific operating system, such as iOS or Android, and offer the best performance, functionality, and user experience. However, they also require more time, money, and skills to develop and maintain. Cross-platform apps are built with a single code base that can run on multiple devices, such as React Native or Flutter. They are faster, cheaper, and easier to create and update, but they may have some limitations in terms of features, compatibility, and quality.

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Jeremy Merrell Williams

I Launch & Scale Premium Brands with a laser focus on Customer Acquisition and Brand Management. Luxury | Beauty | Fashion | Tech are our playground. Let’s elevate your vision. DM me. Let's go. ????
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There's more to it than just picking a platform. Ask yourself how accessibility, data privacy, and security factor into your decision. Don't get caught up in biases like focusing on cost or speed, or being loyal to one platform. Keep an eye on emerging trends like Progressive Web Apps and low-code/no-code platforms that could shake things up. And remember, it's not just about the short term. Think about long-term maintenance and how your app will impact your brand's reputation. Choosing the right platform is like picking the perfect vehicle - make sure it fits your needs, performance, and budget. Stay ahead of the curve and make the smart choice for your app's success.

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2 Design your app

The next step is to design your app, which involves defining your app's purpose, value proposition, target audience, and features. You should also consider your app's visual identity, such as the logo, color scheme, typography, and icons. Your app's design should reflect your brand identity, match your platform's guidelines, and provide a simple, intuitive, and engaging user interface. You can use tools like Sketch, Figma, or Adobe XD to create your app's mockups and prototypes.

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Siddhesh Narvekar

Turn your brand into an immersive experience
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Creating and utilizing mobile apps for marketing purposes involves a strategic approach to engaging users effectively while promoting products or services. First, designing the app consists of understanding the target audience, defining clear objectives, and ensuring a seamless user experience. The app's interface should be intuitive, visually appealing, and aligned with the brand identity. Features should be tailored to provide value to users, such as exclusive content, rewards, or convenient access to services. Integration of social sharing options and feedback mechanisms can enhance user engagement and facilitate communication.

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3 Develop your app

The third step is to develop your app, which involves coding, testing, and debugging your app's functionality and performance. You can either hire a professional developer or use a low-code or no-code platform to create your app. Low-code or no-code platforms are online tools that allow you to build your app without writing code, such as Appy Pie, Bubble, or Glide. They are ideal for beginners or non-technical users who want to create simple or basic apps. However, they may not offer the same level of customization, scalability, or security as coding platforms.

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4 Promote your app

The fourth step is to promote your app, which involves marketing your app to your potential and existing customers. You should have a clear and compelling value proposition, a unique selling proposition, and a call to action for your app. You should also optimize your app store listing, which includes your app's name, icon, description, screenshots, ratings, and reviews. You can use tools like App Annie, Sensor Tower, or App Radar to research keywords, analyze competitors, and track your app's performance. Additionally, you should use various channels to drive traffic to your app, such as social media, email, website, blog, video, podcast, or influencer marketing.

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Yuri Moreno

SEO & Performance Advisor | Helping Businesses with Proven SEO Strategies | Expert in Driving Organic Growth
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ASO is an essential part of promoting your app on the app stores. Using the tools mentioned above, you can research keywords and compare those with your competitors to make updates to your store listings and consequently improve your rankings.

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Atishay Jain

Director - Marketing at SplashLearn
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Before planning to promote your app, it's crucial to consider several key factors to ensure a successful and effective promotional campaign. First define goals, know your audience, optimize app store presence, leverage social media, utilize ASO, create engaging content, explore paid marketing platforms like UAC, FB, AppLovin, Moloco & other app marketing platforms. Consider & encourage user to add reviews, monitor analytics, & budget wisely with blended CPI & CPA monitoring.

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Michael Zaitsev

Global VP Partnership Alliance Executive @ AppsFlyer | Driving Mobile Transformation | Connecting C-Level Executives to Innovative Digital Solutions
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Introducing SSOT - Single Source Of Truth is crucial for streamlining your data management processes. While there is a plethora of tools at your disposal, employing too many can convolute your decision-making. SSOT, harnessing the power of machine learning, statistics, and insights, serves as a centralized hub for data consolidation and performance enhancement, facilitating seamless promotion of your app. If SSOT hasn't been integrated into your system yet, it's imperative to prioritize its adoption without delay.

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5 Analyze your app

The fifth step is to analyze your app, which involves measuring and evaluating your app's results and feedback. You should define your app's key performance indicators (KPIs), such as downloads, retention, engagement, revenue, or customer satisfaction. You should also use tools like Google Analytics, Firebase, or Mixpanel to collect and visualize your app's data and insights. Moreover, you should solicit and respond to your app's reviews and ratings, which can help you improve your app's quality, reputation, and ranking.

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6 Update your app

The sixth and final step is to update your app, which involves adding new features, fixing bugs, improving usability, and enhancing security. You should always keep your app up to date with the latest trends, technologies, and customer expectations. You should also test your app before and after each update to ensure its functionality and performance. Furthermore, you should communicate your app's updates to your customers, which can increase their loyalty, satisfaction, and advocacy.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you create and use mobile apps for marketing purposes?

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1 Choose your platform

2 Design your app

3 Develop your app

4 Promote your app

5 Analyze your app

6 Update your app

7 Here’s what else to consider

Mobile Marketing

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