How do you create a TV show press kit that reflects your brand identity and tone of voice?

1 Define your brand

Before you start creating your press kit, you need to define your brand identity and tone of voice. What is the unique value proposition of your show? What is the genre, style, and mood of your show? How do you want your audience to feel when they watch your show? How do you want to position your show in the market? These questions will help you establish your brand guidelines and personality, which will inform the design and content of your press kit.

2 Choose your format

There are different formats you can use for your press kit, depending on your budget, audience, and distribution channels. You can create a digital press kit that can be accessed online or downloaded as a PDF, or you can create a physical press kit that can be mailed or handed out in person. A digital press kit is more convenient, cost-effective, and eco-friendly, but a physical press kit can make a stronger impression and stand out from the crowd. Whichever format you choose, make sure it is easy to navigate, visually appealing, and consistent with your brand.

3 Include the essentials

Your press kit should include all the necessary information and assets that media outlets, sponsors, partners, and viewers need to know about your show. This includes a cover page with your show logo, title, tagline, and contact details; a one-page synopsis that summarizes the premise, plot, characters, and themes of your show; a press release highlighting its unique features, benefits, and achievements; a fact sheet with the key facts and figures about your show; cast and crew bios with their headshots and credits; a photo gallery of high-quality images; a video reel featuring clips, trailers, teasers, and interviews from your show; and a media kit containing logos, fonts, colors, and graphics for creating coverage.

4 Add some extras

To make your press kit more engaging and memorable, you can include extras that showcase your creativity and personality. A pitch deck that concisely explains the concept, vision, and goals of your show can be included. A testimonial page featuring positive feedback and reviews from critics, fans, and influencers can also be included. Additionally, a FAQ page answering common questions about your show, such as the inspiration, challenges, and future plans can be added. Finally, a swag bag with branded merchandise such as stickers, magnets, t-shirts, mugs, or masks can be included.

5 Proofread and update

Before you send out or publish your press kit, make sure you proofread and update it carefully. Check for spelling, grammar, punctuation, and formatting errors. Verify the accuracy and relevance of the information and assets. Remove any outdated or redundant content. Keep your press kit fresh and current by adding new materials and updates as your show progresses.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?