How do you create a successful coaching marketing workshop?

1 Define your target market

Before you create your workshop content, you need to know who you are creating it for. Who is your ideal client? What are their goals, challenges, pain points, and aspirations? What are their demographics, psychographics, and behaviors? How do they prefer to learn and communicate? By defining your target market, you can tailor your workshop to their specific needs, interests, and expectations, and position yourself as the best solution for them.

2 Choose your workshop topic and format

Next, you need to decide what your workshop will be about and how you will deliver it. Your workshop topic should be relevant, timely, and valuable for your target market, and aligned with your coaching niche and offer. It should also be specific, clear, and compelling, and address a problem or opportunity that your audience cares about. Your workshop format should suit your topic, your audience, and your goals. You can choose from different types of workshops, such as webinars, masterclasses, Q&A sessions, or interactive workshops, and decide on the length, frequency, and platform of your workshop.

3 Create your workshop content and structure

Once you have your topic and format, you need to create your workshop content and structure. Your workshop content should be informative, engaging, and actionable, and provide a balance between theory and practice. You should also include stories, examples, case studies, testimonials, or other forms of social proof to demonstrate your credibility and authority. Your workshop structure should have a clear introduction, body, and conclusion, and follow a logical flow and sequence. You should also plan how you will interact with your audience, such as asking questions, conducting polls, or facilitating exercises.

4 Promote your workshop

After you create your workshop content and structure, you need to promote your workshop to your target market. You need to create a marketing strategy and plan that covers the following aspects: your workshop title, description, benefits, and call to action; your workshop landing page, registration process, and confirmation email; your workshop promotion channels, such as email, social media, blog, podcast, or referrals; and your workshop promotion timeline, frequency, and budget. You should also track and measure the effectiveness of your promotion efforts and adjust them accordingly.

5 Deliver your workshop

When the day of your workshop arrives, you need to deliver your workshop with confidence and professionalism. You need to prepare yourself mentally and physically, check your equipment and materials, and test your connection and platform. You need to start your workshop on time, welcome your audience, introduce yourself and your workshop objectives, and set some ground rules and expectations. You need to deliver your workshop content with clarity, enthusiasm, and passion, and use your voice, body language, and visuals to keep your audience engaged and attentive. You need to interact with your audience, answer their questions, address their concerns, and solicit their feedback.

6 Follow up with your workshop attendees

After you deliver your workshop, you need to follow up with your workshop attendees to nurture and convert them into coaching clients. You need to send them a thank-you email, a workshop recording or slides, a feedback survey, and any additional resources or bonuses. You need to segment your attendees based on their level of interest, engagement, and readiness, and create a follow-up sequence that provides value, builds rapport, and creates urgency. You need to invite them to book a discovery call with you, present your coaching offer, and overcome their objections.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?