How do you create and share customer feedback reports and insights with your organization?

To choose the right tool consider the features, ease of use, scalability, security, and price. Popular tools include Google Data Studio, Tableau, Power BI, Mixpanel, and Amplitude. I would suggest get feedback from your team and start with a free trial before making a decision. Set a budget to avoid overspending.

Talk to the customer all that technology gets in the way sometimes of true interaction. If you customers are online then okay maybe a survey but I resent the survey sometimes as an intrusion om my time.

Creating and sharing customer feedback reports effectively involves a blend of personalization and storytelling: Collect Data: Utilize surveys, interviews, and social media to gather diverse customer insights. Analyze Trends: Identify patterns and key themes, focusing on both positive feedback and areas for improvement. Craft a Narrative: Transform raw data into a compelling story that highlights customer experiences, emphasizing real voices and emotions. Tailor Reports: Customize reports for different teams—sales, marketing, and product development—focusing on insights relevant to their goals. Visualize Insights: Use engaging visuals like charts and infographics to make data digestible and impactful.

Imagine your favorite dish is a product. You'd want to know if your friends love it too, right? So, you ask questions like 'Do you like it?' or 'Would you recommend it to others?' These are your key questions. Now, think of key metrics as counting the answers. It's like scoring points in a game. If more friends recommend the dish more often or tell their friends about it, you're scoring high! That's how we know if a product is a hit!

Here are 8 tips to create and format customer feedback reports that can be easily consumed by internal teams in your organization: - Structured Format: Organize with sections like Executive Summary and Key Findings. - Visual Enhancements: Use charts and graphs for clearer data representation. - Consistent Design: Maintain uniform fonts, colors, and formatting. - Brief Executive Summary: Start with a concise summary for quick understanding. - Contextualize Data: Provide context, explaining methodologies and timeframes. - Actionable Recommendations: Include clear steps for addressing insights. - Segmentation for Relevance: Segment data to offer targeted insights. - Accessible Language: Use plain language, avoiding unnecessary jargon.

Defining key metrics and questions starts with understanding our customers' needs. Here’s how I approach it: 1. Identify Core Objectives: Align metrics with business goals—what do we want to achieve? 2. Gather Customer Insights: Use surveys and interviews to pinpoint pain points and expectations. 3. Select Relevant Metrics: Focus on NPS, CSAT, and churn rate to gauge satisfaction and loyalty. 4. Formulate Key Questions: Ask specific questions that uncover actionable insights, such as "What features do customers value most?" By centering our reports around important metrics and insights, we are prepared to create the report template.

The best advice I got comes from a Reforge course. Usually, the PM asks the UX or Research team to conduct a “customer feedback analysis” and a few weeks later they present the report with many interesting findings. The PM considers this and iterates the product. This usually happens once (only during the product/feature launch) because the Research team then has other priorities (Generally got few resources) Reforge taught me the “Feedback River” concept or framework. Its purpose is to establish a seamless process that keeps PMs consistently in tune with user feedback. This isn’t easy to implement, but it is crucial for any organization that takes “customer feedback” seriously.

This differs for difference product type and business models.. but one very direct insight was the sales and the voice from customer service. So for the best case of product manager they should have direct contact / access to the front line customer service so that they can read through the lines and find the root cause. most of the customer will not be able to tell you the issue exactly, so this will need someone technically having enough product knowledge to digest, analysis for each case. every case count, this may be 1 out of 1000 of your customer, however, for that particular customer, this is 1 out of 1 product having issue. plus if they are willing to feedback because they don't give it as a shit, they care about your product!

You can follow these steps: 1. Collect Feedback: Gather feedback from various sources such as surveys, reviews, social media, and customer service interactions. 2. Organize the data: Categorize and analyze the feedback data to identify trends, common issues, and areas for improvement. 3. Create Reports: Summarize the feedback findings in a clear and concise report FORMAT (create a template and use always the same one). Include key metrics, trends, and insights. 4. If apply: Use charts, graphs, and visuals to present the feedback data in an easy-to-understand format. 5. In the report include INSIGHTS and FINDINGS.